Master in Communication and Media
The Master’s degree in Communication and Media aims to provide graduates with an integrated set of dynamic skills, firmly grounded in knowledge and skills of advanced level of understanding in the scientific area of Communication Sciences. This course intends, on one hand, the formation of versatile professionals in the area of the different types of communication, with communicational and technological skills, and secondly, to enhance the learning of scientific knowledge in the field of communication sciences. Thus, one of its goals is to seek answers to the new challenges that present themselves to the different valences and professional environments where communication takes leading role, requiring a new action based on criteria of efficiency and productivity, and identify lines of research relevant to the scientific development of this subject area.
The main guidelines of the syllabus are rooted in the development of scientific and technical skills of professional advanced level:
Analyze different perspectives on the development of the relationship established between the Communication, the Media and Marketing;
- The main guidelines of the syllabus are rooted in the development of scientific and technical skills of professional advanced level:
- Analyze different perspectives on the development of the relationship established between the Communication, the Media and Marketing;
- Acquire knowledge adjusted to the activities of Communication and Media in different professional environments;
- Establish goals and set policies for their planning and implementation of practical and theoretical contexts;
- Using the tools available and adjusted to the full exercise of the activity, with the competences and vocation the company/organization;
- Understand the role of Media in the society and in corporate and business communications, and how to organize and develop communication products;
- Recognize the contribution to lifelong learning, adaptability and integration of professionals, with the inherent strengthening of employability at local, regional, national and European level.
|2073101||Organizational Behavior and Internal Communications||1st Semester||7.5||1st Year|
|2073104||Journalism and Information National, Regional and Local||1st Semester||7.5||1st Year|
|2073103||Research Methods in Social Sciences and Communication||1st Semester||7.5||1st Year|
|2073102||Public Relations, Protocol and Institutional Communication||1st Semester||7.5||1st Year|
|2073106||Communication and Relationship Marketing||2nd Semester||7.5||1st Year|
|2073107||Digital Content and the Information Society||2nd Semester||7.5||1st Year|
|2073105||Communication Management, Advertising and Brands||2nd Semester||7.5||1st Year|
|2073108||Management, Business Communication and Entrepreneurship||2nd Semester||7.5||1st Year|
|2073109||Seminar||1st Semester||30||2nd Year|
|2073110||Elective - Master in Communication and Media||2nd Semester||30||2nd Year|
Conditions of admission
- Holders of an undergraduate degree in the areas of Management, Communication, Human Resources and other areas directly related to this study cycle;
- Holders of foreign academic degree of a 1st study cycle organized according the principles of the Bologna Process offered by a State that has adhered to this Process, in the area mentioned in paragraph a);
- Holders of foreign academic degree recognized by the scientific body of the establishment of higher education as an undergraduate degree, as long as it is in the area mentioned in paragraph a);
- Holders of an educational, scientific or professional curriculum, recognized as attesting the capacity to carry out this cycle of studies by competent scientific body of the establishment of higher education (subparagraph d)) of paragraph 1 of article 17 of the Decree Law 74/2006, of 24 March, with changes introduced in subsequent normative).
The study cycle will have duration of 4 semesters and has been structured in the following manner:
The 1st semester comprises 4 curricular units, for a total of 30 credits;
The 2nd semester has a total of 4 curricular units and 30 credits;
In the 3rd semester, students perform the curricular unit Seminar with 15 credits and initiates the development
of the CU Project, which should be completed in the 4th semester (30 credits).