Master in Relationship Marketing

Open Applications 2019/2020

Goals

The master in Relationship Marketing aims to provide graduates a broad set of integrated dynamic competencies, firmly grounded in knowledge and skills at an advanced level of understanding in the scientific area of Marketing and disclosing of integrate knowledge, apply knowledge, delimit and problem solving, communicate, select and collect/produce information in a professional manner, as well as autonomously learning throughout life.

The main guidelines of this 2nd cycle curriculum rooted in the development of technical advanced vocational skills in Relationship Marketing, which result in the development of vocational skills in order to employability. It also aims to develop scientific capabilities, leading to new knowledge or applications, or to obtain more advanced degrees.

Curricular plan

CodeCurricular Unit Period ECTS Workload
2037101Basic Concepts and Evolution of Relationship Marketing1st Semester51st Year
2037102Strategic Marketing and Planning1st Semester51st Year
2037103Consumer Psychology1st Semester51st Year
2037104Marketing Research1st Semester51st Year
2037105CRM - Costumer Relationship Marketing1st Semester51st Year
Elective I1st Semester51st Year
Seminars1st Semester1st Year
2037107Relationship Marketing Organization and Management2nd Semester51st Year
2037108e-Marketing2nd Semester51st Year
2037109Brand Strategy2nd Semester51st Year
2037110Integrated Marketing Communication (IMC)2nd Semester51st Year
2037111Coaching and Teambuilding2nd Semester51st Year
Elective II2nd Semester51st Year
Seminars2nd Semester1st Year
CodeCurricular Unit Period ECTS Workload
Elective IIIAnnual602nd Year

Conditions of admission

People who can apply to the Master’s Degree:

  1. Holders of an undergraduate degree or a legal equivalent in Marketing, Management, and related fields;
  2. Holders of a foreign higher education diploma, granted after a first cycle of studies, under the principles of the Bologna Process, by a State, which has subscribed this Process, in Marketing, Management, and related fields;
  3. Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School of Technology and Management, in Marketing, Management, and related fields;
  4. Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School of Technology and Management.

More information


Disclaimer: This information does not exempt you from reading the information provided in the course notice