Undergraduate in Communication and Media
Goals
The course aims to train professionals with solid theoretical and practical training in communication and media. The students develop competencies for professional practice in the subfields of journalism, communication management and strategic communication. The training enhances production in different languages and technologies.
The curriculum aims to provide students with the following skills and knowledge:
– To understand the history and dynamics of the development of communication and media
– To distinguish between the purposes and specific characteristics of subfields and professions in the area of communication
– To understand the organization of media, its main formats and operating dynamics
– To design, plan and produce appropriate content for different areas of professional activity (information and communication management)
– Identify the characteristics of different media and master production technologies to achieve appropriate solutions for different goals and media (print, audio, video, digital)
– To develop design and production skills for appropriate solutions to be applied to multimedia environments
– To develop critical analysis and project review skills
– To understand the legal and ethical frameworks of professional practice in the area
– To understand the political, economic and cultural frameworks of contemporary societies
– To reflect on technologies and discourse of the media and their social impact
– To analyze the processes and contexts of reception of media products
– To develop research skills in communication
– To explore critical analysis and self-reflection skills guiding performance and professional development
Scientific area of the study
Communication Studies
Careers
- Journalism
- Communication Management
- Strategic Communication
- Advertising
- Public Relations
- Press Office
- Audiovisual and Multimedia Production
- Media (Press, Radio, TV, Multimedia)
- Communication, Advertising and Consulting Agencies
- Communication Offices (public and private institutions)
- Business Sector in general (communication management and strategic communication)
- Design Agencies
- Multimedia Production Companies
- Content Production Companies
Curricular plan
Code | Curricular Unit | Period | ECTS | Workload |
---|---|---|---|---|
3099101 | Communication in Portuguese | 1st Semester | 5 | 45 h |
3099102 | Communication Theories | 1st Semester | 5 | 45 h |
3099103 | Media History and Dynamics | 1st Semester | 5 | 45 h |
3099104 | Contemporary History | 1st Semester | 5 | 60 h |
3099105 | Image Theory and Practice | 1st Semester | 6 | 60 h |
Elective - Foreign Language I | 1st Semester | 4 | 45 h | |
3099107 | Research in Social Sciences and Communication | 2nd Semester | 5 | 45 h |
3099108 | Information and News Genres | 2nd Semester | 5 | 45 h |
3099109 | Marketing and Integrated Communication | 2nd Semester | 5 | 45 h |
3099110 | Semiotics | 2nd Semester | 5 | 45 h |
3099111 | Audiovisual Media | 2nd Semester | 5 | 60 h |
Elective - Foreign Language II | 2nd Semester | 4 | 45 h | |
3099113 | Communication Workshop I | 2nd Semester | 1 |
Code | Curricular Unit | Period | ECTS | Workload |
---|---|---|---|---|
3099114 | Sociology of Communication | 1st Semester | 5 | 45 h |
3099115 | Political Science and International Relations | 1st Semester | 5 | 45 h |
3099116 | Journalism Laboratory | 1st Semester | 5 | 45 h |
3099117 | Media and advertising | 1st Semester | 5 | 45 h |
3099118 | Aesthetics and Graphics | 1st Semester | 4 | 45 h |
3099119 | Multimedia Technologies | 1st Semester | 5 | 60 h |
3099120 | Communication Workshop II | 1st Semester | 1 | |
3099121 | Contemporary World Issues | 2nd Semester | 5 | 45 h |
3099122 | Law and Deontology | 2nd Semester | 5 | 45 h |
3099123 | News Production Theories | 2nd Semester | 4 | 45 h |
3099124 | Content Production | 2nd Semester | 5 | 60 h |
Elective I | 2nd Semester | 5 | 45 h | |
3099126 | Communication Workshop III | 2nd Semester | 1 |
Code | Curricular Unit | Period | ECTS | Workload |
---|---|---|---|---|
9719321 | Project | 1st Semester | 10 | 60 h |
Media Analysis | 1st Semester | 5 | 45 h | |
Media and Business Models Management | 1st Semester | 5 | 45 h | |
Elective 2 - Master in Communication and Media | 1st Semester | 5 | 45 h | |
9719331 | Interneship | 2nd Semester | 30 |
More information
Contacts
E-mail: estudante.internacional@.ipleiria.pt