Undergraduate in Marketing for Tourism
Course presentation
Goals
Provide professionals with the skills necessary to properly manage the different specialists and specialties involved in each marketing plan or strategy.
Curricular plan
Code | Curricular Unit | Period | ECTS | Workload |
---|---|---|---|---|
English for Marketing I | 1st Semester | 4 | 45 h | |
Introduction to Tourism | 1st Semester | 6 | 45 h | |
Introduction to Marketing | 1st Semester | 4 | 45 h | |
Software Applied to Marketing | 1st Semester | 6 | 60 h | |
Fundamentals of Management | 1st Semester | 6 | 45 h | |
Marketing Research and Market Research | 1st Semester | 4 | 45 h | |
English for Marketing II | 2nd Semester | 4 | 45 h | |
Geography Applied to Marketing and Tourism | 2nd Semester | 6 | 60 h | |
Mathematics Applied to Marketing | 2nd Semester | 6 | 60 h | |
Public Relations in Tourism | 2nd Semester | 4 | 45 h | |
Marketing Services | 2nd Semester | 6 | 45 h | |
Tourism Business Management | 2nd Semester | 4 | 30 h |
Code | Curricular Unit | Period | ECTS | Workload |
---|---|---|---|---|
Elective I | 1st Semester | 3 | 30 h | |
Relashionship Marketing | 1st Semester | 4 | 45 h | |
Marketing Creativity | 1st Semester | 4 | 45 h | |
Consumer Behavior | 1st Semester | 4 | 45 h | |
Strategic Marketing in Tourism | 1st Semester | 4 | 60 h | |
Marketing and Tourism law | 1st Semester | 5 | 45 h | |
Applied Statistcs | 1st Semester | 6 | 60 h | |
Elective II | 2nd Semester | 3 | 30 h | |
Digital Marketing | 2nd Semester | 6 | 60 h | |
Basic Finantial Instruments | 2nd Semester | 6 | 60 h | |
Distribution in Tourism Activities | 2nd Semester | 5 | 60 h | |
Culture and Society | 2nd Semester | 4 | 45 h | |
Destination Marketing | 2nd Semester | 6 | 45 h |
Code | Curricular Unit | Period | ECTS | Workload |
---|---|---|---|---|
Operacional Marketing | 1st Semester | 4 | 45 h | |
Digital Marketing II | 1st Semester | 6 | 45 h | |
Finantial Management | 1st Semester | 6 | 60 h | |
Innovation and Entrepreneurship in Tourism | 1st Semester | 6 | 45 h | |
Advertising | 1st Semester | 5 | 60 h | |
Business Ethics | 1st Semester | 3 | 30 h | |
Events and Enternainement in Tourism | 2nd Semester | 6 | 45 h | |
Sales Force Management | 2nd Semester | 6 | 60 h | |
Brand Management in Tourism | 2nd Semester | 6 | 45 h | |
Elective 3 | 2nd Semester | 12 |
More information
The course was recognized with Tedqual certification, by the World Tourism Organization, the result of a bet on the quality of education.
Contacts
E-mail: estudante.internacional@ipleiria.pt