Undergraduate in Marketing
Goals The degree in Marketing is designed to prepare professionals with multidisciplinary and specialized training for the exercise of activities in marketing areas, able to: identify, define and explain specific concepts, define and solve problems, apply concepts and theories in real world situations; analyze and distinguish different organizational contexts; gather, select, synthesize and communicate information in a professional manner; learn independently and continuously. Thus, it is intended that, at the end of the degree in Marketing, the student can be successful in labor market integration, assuming responsibilities in public or private organizations, both at the top or at the functional level. It is also expected that he/she becomes autonomous and self-requiring, in order to be adaptable to changing professional contexts. Achieving these goals also guarantees a solid basis for further training at higher levels (2nd and 3rd degree cycles).
Curricular plan
1st Year
Code Curricular Unit
Period
ECTS
Workload
9205201 Strategic Marketing 1st Semester 6 60 h 9205202 Quantitative Methods 1st Semester 6 60 h 9205203 Introduction to Management 1st Semester 5 60 h 9205204 Technologies and Information Systems 1st Semester 5 60 h 9205205 Financial Accounting 1st Semester 6 60 h 9205206 English 1st Semester 2 30 h 9205207 Consumer Behaviour 2nd Semester 6 60 h 9205208 Management Accounting 2nd Semester 6 60 h 9205209 Operational Marketing 2nd Semester 6 60 h 9205210 Basic Economic Concepts 2nd Semester 5 60 h 9205211 Statistics Applied to Marketing 2nd Semester 6 60 h 9205212 Communication Models and Techniques 2nd Semester 1 15 h
2nd Year
Code Curricular Unit
Period
ECTS
Workload
9205213 Distribution and Merchandising 1st Semester 5 45 h 9205214 Management and Commercial Negotiation 1st Semester 5 45 h 9205215 Market Research 1st Semester 6 60 h 9205216 Human Resources Management 1st Semester 6 60 h 9205217 Logistics and Supply Chain Management 1st Semester 5 60 h 9205218 Database Marketing 1st Semester 3 45 h 9205219 International Marketing 2nd Semester 6 60 h 9205220 Content Production 2nd Semester 5 60 h 9205221 Marketing Communication 2nd Semester 6 60 h 9205222 Law Applied to Marketing 2nd Semester 6 60 h 9205223 Corporate Finance 2nd Semester 6 60 h 9205224 Marketing Seminar 2nd Semester 1 15 h
3rd Year
Code Curricular Unit
Period
ECTS
Workload
9205225 Business Strategy 1st Semester 6 60 h 9205226 Digital Marketing 1st Semester 6 60 h 9205227 Brand Management 1st Semester 6 60 h 9205228 Visual Communication and Graphic Design 1st Semester 5 60 h Elective I 1st Semester 5
Integrated Communication Laboratory a)
9205236 -Personal Marketing and Leadership a)
9205237 – Advertising a)
Industrial Marketing a)
9205239 – Integrated Management Software a)
9205240 – Forecasting Method a)
a) Students must choose between.
9205230 Innovation and Entrepreneurship 1st Semester 2 30 h Elective II 2nd Semester 15
9205241 – Marketing Project b)
9205242 – Internship b)
b) Students must choose between.
9205232 Design and Marketing of New Products 2nd Semester 5 60 h 9205233 Relationship Marketing c) 2nd Semester 5 60 h c) First 8 weeks of the semester.
9205234 Service Marketing c) 2nd Semester 5 60 h c) First 8 weeks of the semester.
School Technology and Management
Numerus clausus General contingent 46 International student contingent 8
Enrolment fee General contingent 0€ International student contingent 500€
Tuition fee General contingent 697 € International student contingent 3000€
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