{"id":13421,"date":"2016-07-22T18:31:28","date_gmt":"2016-07-22T17:31:28","guid":{"rendered":"https:\/\/www.ipleiria.pt\/cursos\/?post_type=course&#038;p=13421"},"modified":"2023-03-03T21:58:55","modified_gmt":"2023-03-03T21:58:55","slug":"pos-graduacao-em-gestao-de-negocios-online","status":"publish","type":"course","link":"https:\/\/www.ipleiria.pt\/en\/course\/pos-graduacao-em-gestao-de-negocios-online\/","title":{"rendered":"P\u00f3s-Gradua\u00e7\u00e3o em Gest\u00e3o de Neg\u00f3cios Online"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"d-flex flex-column\">\n <h1 class=\"is-style-theme-title order-2\">P\u00f3s-Gradua\u00e7\u00e3o em Gest\u00e3o de Neg\u00f3cios Online<\/h1>\n   <div class=\"block post-field post-subtitle course-type order-1\">\n <div class=\"sr-only hide-from-gutenberg\">Course Type: <\/div>\n <div class=\"is-style-theme-subtitle-inherit-color\">Postgraduate Programme<\/div>\n <\/div>\n <\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\" style=\"flex-basis:70%\">\n\n<div class=\"post-field clearfix\">\n<h2 class=\"d-none post-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Programme Introduction<\/h2>\n<div><p>Muitas empresas e seus Executivos t\u00eam ainda uma ideia vaga de como ser\u00e1 o futuro dos neg\u00f3cios digital. Muitos n\u00e3o avaliam o grau de transforma\u00e7\u00e3o que ser\u00e1 necess\u00e1rio. <br>T\u00eam d\u00favidas sobre a sua capacidade em alinhar o seu neg\u00f3cio no ambiente digital, devido \u00e0s grandes mudan\u00e7as necess\u00e1rias, aos or\u00e7amentos limitados e \u00e0s condi\u00e7\u00f5es econ\u00f3micas desafiadoras.<br>Foi a pensar nos profissionais que querem desenvolver a vis\u00e3o de neg\u00f3cios digitais das suas empresas, assumindo um papel de lideran\u00e7a na nova economia digital que surge a importante P\u00f3s-Gradua\u00e7\u00e3o de Gest\u00e3o de Neg\u00f3cios Online, para garantir a aplica\u00e7\u00e3o dos melhores conceitos de vendas online, fomentando o learning by doing para um dom\u00ednio completo das melhores pr\u00e1ticas e ferramentas usadas gest\u00e3o de neg\u00f3cios online.<\/p><\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field clearfix\">\n<h2 class=\"post-title font-weight-semibold h6 m-0 mt-4 p-0\" style=\"font-size: 1rem\">Programme Coordinator<\/h2>\n<div><p>Cristina Barros<br><a href=\"mailto:cristina.barros@ipleiria.pt\" target=\"_blank\">cristina.barros@ipleiria.pt<\/a><\/p>\n<p>Frederico Carvalho<br><a href=\"mailto:\/\/info@fredericocarvalho.pt\" target=\"_blank\">info@fredericocarvalho.pt<\/a><\/p><\/div>\n<div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column pl-md-5\" style=\"flex-basis:30%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"post-field course_code\">\n<h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Reference\n<\/h2>\n<div>2146<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_school\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">School<\/h2>\n                                                                        \n            <div class=\"course-meta-value\"><a title=\"Know more about the School of Technology and Management\" href=\"https:\/\/www.ipleiria.pt\/en\/about-us\/schools\/estg\/\">Technology and Management<\/a><\/div>\n                <div class=\"clearfix\"><\/div>\n    <\/div><div class=\"post-field mt-3 course_city\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">City<\/h2>\n                                                                        \n            <div class=\"course-meta-value\"><a title=\"Know more about Leiria\" href=\"https:\/\/www.ipleiria.pt\/en\/live\/student-life\/leiria-region\/city-of-leiria\/\">Leiria<\/a><\/div>\n                <div class=\"clearfix\"><\/div>\n    <\/div>    <div class=\"post-field mt-3 course_language\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Language<\/h2>\n        <div>Portuguese<\/div>\n        <div class=\"clearfix\"><\/div>\n    <\/div>    <div class=\"post-field mt-3 course_schedule\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Type<\/h2>\n        <div>Evening<\/div>\n        <div class=\"clearfix\"><\/div>\n    <\/div>\n\n<div class=\"post-field mt-3 course_length\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Length<\/h2>\n    <div>18 meses<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_vacancies\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Vacancies\n<\/h2>\n    <div><p>30<\/p>\n<p><span class=\"small\">(O curso s\u00f3 funciona com o m\u00ednimo de 10 formandos)<\/span><\/p><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gbc-_c6d60f-0b\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#F3F3F3\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:0;padding-bottom:0\"><div id=\"gbc-container-gbc-_c6d60f-0b\" class=\"inner-container\">\n<div class=\"wp-container-6 wp-block-columns removeGap\">\n<div class=\"wp-container-4 wp-block-column is-vertically-aligned-top m-0 d-print-none\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2016\/07\/pexels-ivan-samkov-7620573.jpg\" alt=\"\" class=\"wp-image-44448\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column m-0 px-sm-4 scroll-text grey\" style=\"flex-basis:50%\">\n<div id=\"gbc-_abf99b-92\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_abf99b-92\" class=\"inner-container\" style=\"max-width:540px\"><div class=\"d-flex flex-column\">\n    <h2 class=\"has-text-align-left is-style-theme-title order-2 mb-4\">Objectives<\/h2>\n    <div class=\"has-text-align-left is-style-theme-subtitle order-1\">Programme<\/div>\n<\/div>\n<div><p>Com uma componente de forma\u00e7\u00e3o e outra de realiza\u00e7\u00e3o de um projeto, este curso pretende proporcionar a aplica\u00e7\u00e3o imediata dos conceitos, em novos modelos de neg\u00f3cio ou j\u00e1 existentes, fomentando o learning by doing para um dom\u00ednio completo das melhores pr\u00e1ticas e ferramentas usadas gest\u00e3o de neg\u00f3cios digitais.<br>A forma\u00e7\u00e3o decorre na Escola Superior de Tecnologia e Gest\u00e3o do Instituto Polit\u00e9cnico de Leiria e a orienta\u00e7\u00e3o dos projetos no ecossistema empresarial de start ups e spin offs da Incubadora Dom Dinis. <br>No final do curso os participantes dever\u00e3o estar aptos a:<\/p>\n<ul>\n<li>Proporcionar uma vis\u00e3o abrangente e integrada de Gest\u00e3o Empresarial para organiza\u00e7\u00f5es de produtos e servi\u00e7os no ambiente digital;<\/li>\n<li>Discutir conceitos, princ\u00edpios, t\u00e9cnicas e processos dessa gest\u00e3o, nos cen\u00e1rios de neg\u00f3cios;<\/li>\n<li>Proporcionar uma profunda compreens\u00e3o te\u00f3rica e pr\u00e1tica de Marketing Digital e Vendas Online;<\/li>\n<li>Utilizar os novos meios digitais dispon\u00edveis, com o recurso \u00e0s mais modernas t\u00e9cnicas, para a venda de produtos, servi\u00e7os e ideias.<\/li>\n<li>Fomentar, sempre que poss\u00edvel, o desenvolvimento de propostas inovadoras de neg\u00f3cios.<\/li>\n<li>Criar conte\u00fados para o meio digital alinhados com as necessidades dos consumidores.<\/li>\n<li>Desenvolver aptid\u00f5es e conhecimento aprofundado em diferentes \u00e1reas de marketing que permitam a conce\u00e7\u00e3o e implementa\u00e7\u00e3o de estrat\u00e9gias, planos e solu\u00e7\u00f5es inovadoras para as empresas;<\/li>\n<li>Dar a conhecer os aspetos pr\u00e1ticos mais relevantes para a elabora\u00e7\u00e3o e implementa\u00e7\u00e3o de planos de marketing bem-sucedidos;<\/li>\n<li>Ter uma atua\u00e7\u00e3o no meio digital \u00e9tica e cumpridora dos preceitos legais.<\/li>\n<\/ul><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"gbc-_46742f-3f\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#262626\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\"><div id=\"gbc-container-gbc-_46742f-3f\" class=\"inner-container\">\n<div class=\"wp-container-9 wp-block-columns removeGap\">\n<div class=\"wp-container-7 wp-block-column m-0 px-sm-4 scroll-text dark\" style=\"flex-basis:50%\">\n<div id=\"gbc-_961362-11\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full float-right clearfix\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_961362-11\" class=\"inner-container\" style=\"max-width:540px\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-8 wp-block-column m-0 d-print-none\">\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2016\/07\/pexels-julio-carballo-4155910.jpg\" alt=\"\" class=\"wp-image-44450\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    \n    <section id=\"course-curriculum-section\" aria-labelledby=\"course-curriculum-label\">\n        <div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n        <div class=\"d-flex flex-column\">\n            <h2 id=\"course-curriculum-label\" class=\"has-text-align-left is-style-theme-title order-2 mb-4\">Study Plan<\/h2>\n            <div class=\"has-text-align-left is-style-theme-subtitle order-1\">ECTS: 75<\/div>\n        <\/div>\n        \n                \n        <div class=\"post-field mt-3 course_curriculum\">\n            <div id=\"course-curriculum\" class=\"carousel slide\" data-ride=\"false\" aria-roledescription=\"carousel\" aria-labelledby=\"course-curriculum-label\">\n                                                        <ol class=\"carousel-indicators d-flex flex-column flex-sm-row justify-content-sm-between text-center\" role=\"tablist\">\n                                                    <li id=\"carousel-indicator-0\" data-target=\"#course-curriculum\" data-slide-to=\"0\" class=\"btn btn-link active\" aria-selected=\"true\" role=\"tab\" aria-controls=\"course-curriculum-section-0\">Unidades curriculares (M\u00f3dulos)<\/li>\n                                            <\/ol>\n                                                <div id=\"course-curriculum-items\" class=\"carousel-inner\" aria-live=\"polite\">\n                                            <div id=\"course-curriculum-section-0\" class=\"carousel-item item active\" role=\"tabpanel\" aria-hidden=\"false\">\n                                                            \n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n                                <div class=\"wp-block-table m-0\">\n                                    <table>\n                                        <caption class=\"sr-only\">Unidades curriculares (M\u00f3dulos)<\/caption>\n                                        <thead>\n                                            <tr>\n                                                                                                                                                            <th class=\"curricular_plan_cu_field curricular_plan_cu_code\">ID<\/th>\n                                                                                                                                                                                                                <th class=\"curricular_plan_cu_field curricular_plan_cu_title\">Name<\/th>\n                                                                                                                                                                                                                <th class=\"curricular_plan_cu_field curricular_plan_cu_period\">Semester<\/th>\n                                                                                                                                                                                                                <th class=\"curricular_plan_cu_field curricular_plan_cu_ects\">ECTS<\/th>\n                                                                                                                                                                                                                <th class=\"curricular_plan_cu_field curricular_plan_cu_duration\">Length<\/th>\n                                                                                                                                                                                                                                                    <\/tr>\n                                        <\/thead>\n                                        <tbody>\n                                                                                            <tr>\n                                                                                                                                                                        <td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n                                                                                                                                    \n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n                                                                                                                                    M1: Modelos de neg\u00f3cio online e o novo consumidor digital\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n                                                                                                                                    A\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n                                                                                                                                    7\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n                                                                                                                                    21h\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                                                        <\/tr>\n                                                                                                                                            <tr>\n                                                                                                                                                                        <td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n                                                                                                                                    \n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n                                                                                                                                    M2: Igni\u00e7\u00e3o de neg\u00f3cios\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n                                                                                                                                    A\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n                                                                                                                                    12\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n                                                                                                                                    49h\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                                                        <\/tr>\n                                                                                                                                            <tr>\n                                                                                                                                                                        <td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n                                                                                                                                    \n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n                                                                                                                                    M3: Tr\u00e1fego, engagement e convers\u00e3o\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n                                                                                                                                    A\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n                                                                                                                                    22\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n                                                                                                                                    91h\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                                                        <\/tr>\n                                                                                                                                            <tr>\n                                                                                                                                                                        <td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n                                                                                                                                    \n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n                                                                                                                                    M4: E-commerce: da estrat\u00e9gia \u00e0 implementa\u00e7\u00e3o\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n                                                                                                                                    A\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n                                                                                                                                    3\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n                                                                                                                                    10.5h\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                                                        <\/tr>\n                                                                                                                                            <tr>\n                                                                                                                                                                        <td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n                                                                                                                                    \n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n                                                                                                                                    M5: F\u00f3rmula de lan\u00e7amento de um produto ou servi\u00e7o\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n                                                                                                                                    A\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n                                                                                                                                    1\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n                                                                                                                                    3.5h\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                                                        <\/tr>\n                                                                                                                                            <tr>\n                                                                                                                                                                        <td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n                                                                                                                                    \n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n                                                                                                                                    Projeto de Gest\u00e3o de um Neg\u00f3cio Online\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n                                                                                                                                    A\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n                                                                                                                                    30\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                <td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n                                                                                                                                    100h\n                                                                                                                            <\/td>\n                                                                                                                                                                                                                                                                        <\/tr>\n                                                                                                                                    <\/tbody>\n                                    <\/table>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n    \n                                                        <div class=\"carousel-controls\">\n                        <a class=\"carousel-control-prev\" href=\"#course-curriculum\" role=\"button\" data-slide=\"prev\" aria-controls=\"course-curriculum-items\">\n                            <span class=\"carousel-control-prev-icon\" aria-hidden=\"true\"><\/span>\n                            <span class=\"sr-only\">Previous Year<\/span>\n                        <\/a>\n                        <a class=\"carousel-control-next\" href=\"#course-curriculum\" role=\"button\" data-slide=\"next\" aria-controls=\"course-curriculum-items\">\n                            <span class=\"carousel-control-next-icon\" aria-hidden=\"true\"><\/span>\n                            <span class=\"sr-only\">Next Year<\/span>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-14 wp-block-columns\">\n<div class=\"wp-container-10 wp-block-column\"><div class=\"post-field course_public_notice\">\n   <h3 class=\"pt-0 field-title\">Entry Requirements<\/h2>\n    <div><p>Executivos com perfil ambicioso e experi\u00eancia profissional relevante, como diretores de Marketing, diretores de mercado, de unidades de neg\u00f3cio ou de marca, gestores e quadros de empresas prestadoras de servi\u00e7os de Marketing, quadros de diversas \u00e1reas que pretendam obter forma\u00e7\u00e3o avan\u00e7ada na gest\u00e3o de neg\u00f3cios online.<br>Profissionais que pretendem aprofundar conhecimento no desenvolvimento de oportunidades de neg\u00f3cio e na implementa\u00e7\u00e3o de estrat\u00e9gias e t\u00e1ticas que maximizem a efici\u00eancia organizacional e o neg\u00f3cio digital.<br>Profissionais de qualquer Setor de Atividade que pretendam desenvolver os seus conhecimentos e compet\u00eancias de forma integrada em Marketing Digital e Vendas Online, respons\u00e1veis por canal Web, consultores etc.<\/p>\n<p>O n\u00famero m\u00ednimo e m\u00e1ximo de participantes \u00e9 de 10 e 32 formandos, respetivamente.<\/p><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-11 wp-block-column\" style=\"flex-basis:3%\"><\/div>\n\n\n\n<div class=\"wp-container-12 wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-container-13 wp-block-column\">\n\n<div class=\"post-field course_more_information\">\n   <h3 class=\"field-title\">More Information<\/h2>\n    <div><p><span class=\"semi-bold\">Plano de estudos<\/span><br><a href=\"https:\/\/www.ipleiria.pt\/cursos\/wp-content\/uploads\/sites\/4\/2016\/07\/Plano_PG_Gestao_de_Negocios_Online_Despacho-5511_2016.pdf\" target=\"_blank\">Despacho n.\u00ba 5511\/2016, D. R. n.\u00ba 79, 2\u00aa s\u00e9rie de 22-04-2016<\/a><\/p>\n<p><span class=\"semi-bold\"><br>Programa<\/span><strong><br><\/strong><a href=\"https:\/\/www.ipleiria.pt\/cursos\/wp-content\/uploads\/sites\/4\/2016\/07\/Programa-P\u00f3s-Gradua\u00e7\u00e3o2.pdf\" target=\"_blank\">P\u00f3s-Gradua\u00e7\u00e3o em Gest\u00e3o de Neg\u00f3cios Online &#8211; 2\u00aa Edi\u00e7\u00e3o<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"semi-bold\">Candidaturas<\/span><br> As candidaturas poder\u00e3o ser realizadas at\u00e9 ao dia 16 de setembro de 2018, no site&nbsp;<a href=\"http:\/\/candidaturas.ipleiria.pt\" target=\"_blank\">http:\/\/candidaturas.ipleiria.pt<\/a><\/p>\n<p><br><span class=\"semi-bold\">Mais informa\u00e7\u00f5es<\/span><a href=\"http:\/\/www.gestaonegociosonline.pt\" target=\"_blank\"><br>www.gestaonegociosonline.pt<br><\/a><a href=\"https:\/\/www.ipleiria.pt\/estg\/escola\/servicos\/#SPG\" target=\"_blank\">Secretariado das P\u00f3s-gradua\u00e7\u00f5es e Forma\u00e7\u00e3o Cont\u00ednua da ESTG<\/a><\/p><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gbc-_a4101f-83\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#F3F3F3\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:0;padding-bottom:0\"><div id=\"gbc-container-gbc-_a4101f-83\" class=\"inner-container\">\n<div class=\"wp-container-17 wp-block-columns\">\n<div class=\"wp-container-15 wp-block-column is-vertically-aligned-top m-0 d-print-none\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"1771\" height=\"1181\" src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1.jpg\" alt=\"\" class=\"wp-image-42664\" srcset=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1.jpg 1771w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-300x200.jpg 300w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-1024x683.jpg 1024w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-768x512.jpg 768w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1771px) 100vw, 1771px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-container-16 wp-block-column m-0 px-sm-4 scroll-text grey\" style=\"flex-basis:50%\">\n<div id=\"gbc-_535d73-ec\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_535d73-ec\" class=\"inner-container\" style=\"max-width:540px\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"gbc-_e8a439-20\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:100px;padding-bottom:60px\"><div id=\"gbc-container-gbc-_e8a439-20\" class=\"inner-container container\">\n<div class=\"wp-container-21 wp-block-columns\">\n<div class=\"wp-container-18 wp-block-column\"><div class=\"post-field course_application_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Application Fee<\/h2>\n    <div>60\u20ac<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-19 wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-container-20 wp-block-column\"><div class=\"post-field course_tuition_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Tuition Fee<\/h2>\n    <div><p>3400\u20ac<\/p><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n<div class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full \">\n    <div class=\"gbc-background\" style=\"background-color:#262626\"><\/div>\n    <div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div>\n    <div class=\"gbc-wrapper\" style=\"padding-top:100px;padding-bottom:60px\">\n        <div id=\"gbc-container-_2a836c-36\" class=\"inner-container container\">\n            <h2 class=\"has-text-align-center is-style-theme-title has-dark-title-text-color-color has-text-color\">Online Application<\/h2>\n            <p class=\"has-text-align-center has-dark-title-text-color-color has-text-color\">Use the button bellow to start your application.<\/p>                                                                                                        \n                    <div class=\"wp-block-buttons aligncenter is-content-justification-center\">\n                        <div class=\"wp-block-button is-style-theme-button-outline\">\n                            <a class=\"wp-block-button__link has-title-text-color-color has-dark-title-text-color-background-color has-text-color has-background\" href=\"https:\/\/candidaturas.ipleiria.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to apply<\/a>\n                    \n                        <\/div>\n                    <\/div>\n                <\/div>\n    <\/div>\n<\/div>\n    <div style=\"margin-bottom: 40px;\"><\/div>\n\n\n                                    ","protected":false},"featured_media":44447,"template":"","meta":{"multilingual_post_translation":"{\"pt-PT\":{\"url\":\"https:\/\/www.ipleiria.pt\/curso\/pos-graduacao-em-gestao-de-negocios-online\/\",\"postID\":null,\"postTitle\":\"\",\"siteID\":1,\"customURL\":true,\"languageInfo\":{\"multilingual_site_api_url\":\"https:\/\/www.ipleiria.pt\/wp-json\/\",\"name\":\"Portugu\u00eas\",\"locale\":\"pt_PT\"}}}","custompostfields_meta-description":"","custompostfields_course_presentation":"<p>Muitas empresas e seus Executivos t\u00eam ainda uma ideia vaga de como ser\u00e1 o futuro dos neg\u00f3cios digital. Muitos n\u00e3o avaliam o grau de transforma\u00e7\u00e3o que ser\u00e1 necess\u00e1rio. <br>T\u00eam d\u00favidas sobre a sua capacidade em alinhar o seu neg\u00f3cio no ambiente digital, devido \u00e0s grandes mudan\u00e7as necess\u00e1rias, aos or\u00e7amentos limitados e \u00e0s condi\u00e7\u00f5es econ\u00f3micas desafiadoras.<br>Foi a pensar nos profissionais que querem desenvolver a vis\u00e3o de neg\u00f3cios digitais das suas empresas, assumindo um papel de lideran\u00e7a na nova economia digital que surge a importante P\u00f3s-Gradua\u00e7\u00e3o de Gest\u00e3o de Neg\u00f3cios Online, para garantir a aplica\u00e7\u00e3o dos melhores conceitos de vendas online, fomentando o learning by doing para um dom\u00ednio completo das melhores pr\u00e1ticas e ferramentas usadas gest\u00e3o de neg\u00f3cios online.<\/p>","custompostfields_course_content":"","custompostfields_course_code":"2146","custompostfields_course_public_notice":"","custompostfields_course_length":"18 meses","custompostfields_course_ects":"75","custompostfields_course_supervisor":"<p>Cristina Barros<br><a href=\"mailto:cristina.barros@ipleiria.pt\" target=\"_blank\">cristina.barros@ipleiria.pt<\/a><\/p>\n<p>Frederico Carvalho<br><a href=\"mailto:\/\/info@fredericocarvalho.pt\" target=\"_blank\">info@fredericocarvalho.pt<\/a><\/p>","custompostfields_course_vacancies":"<p>30<\/p>\n<p><span class=\"small\">(O curso s\u00f3 funciona com o m\u00ednimo de 10 formandos)<\/span><\/p>","custompostfields_course_application_fee":"60\u20ac","custompostfields_course_enrolment_fee":"","custompostfields_course_tuition_fee":"<p>3400\u20ac<\/p>","custompostfields_course_goals":"<p>Com uma componente de forma\u00e7\u00e3o e outra de realiza\u00e7\u00e3o de um projeto, este curso pretende proporcionar a aplica\u00e7\u00e3o imediata dos conceitos, em novos modelos de neg\u00f3cio ou j\u00e1 existentes, fomentando o learning by doing para um dom\u00ednio completo das melhores pr\u00e1ticas e ferramentas 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de servi\u00e7os de Marketing, quadros de diversas \u00e1reas que pretendam obter forma\u00e7\u00e3o avan\u00e7ada na gest\u00e3o de neg\u00f3cios online.<br>Profissionais que pretendem aprofundar conhecimento no desenvolvimento de oportunidades de neg\u00f3cio e na implementa\u00e7\u00e3o de estrat\u00e9gias e t\u00e1ticas que maximizem a efici\u00eancia organizacional e o neg\u00f3cio digital.<br>Profissionais de qualquer Setor de Atividade que pretendam desenvolver os seus conhecimentos e compet\u00eancias de forma integrada em Marketing Digital e Vendas Online, respons\u00e1veis por canal Web, consultores etc.<\/p>\n<p>O n\u00famero m\u00ednimo e m\u00e1ximo de participantes \u00e9 de 10 e 32 formandos, respetivamente.<\/p>","custompostfields_course_more_information":"<p><span class=\"semi-bold\">Plano de estudos<\/span><br><a href=\"https:\/\/www.ipleiria.pt\/cursos\/wp-content\/uploads\/sites\/4\/2016\/07\/Plano_PG_Gestao_de_Negocios_Online_Despacho-5511_2016.pdf\" target=\"_blank\">Despacho n.\u00ba 5511\/2016, D. R. n.\u00ba 79, 2\u00aa s\u00e9rie de 22-04-2016<\/a><\/p>\n<p><span class=\"semi-bold\"><br>Programa<\/span><strong><br><\/strong><a href=\"https:\/\/www.ipleiria.pt\/cursos\/wp-content\/uploads\/sites\/4\/2016\/07\/Programa-P\u00f3s-Gradua\u00e7\u00e3o2.pdf\" target=\"_blank\">P\u00f3s-Gradua\u00e7\u00e3o em Gest\u00e3o de Neg\u00f3cios Online - 2\u00aa Edi\u00e7\u00e3o<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"semi-bold\">Candidaturas<\/span><br> As candidaturas poder\u00e3o ser realizadas at\u00e9 ao dia 16 de setembro de 2018, no site&nbsp;<a href=\"http:\/\/candidaturas.ipleiria.pt\" target=\"_blank\">http:\/\/candidaturas.ipleiria.pt<\/a><\/p>\n<p><br><span class=\"semi-bold\">Mais informa\u00e7\u00f5es<\/span><a href=\"http:\/\/www.gestaonegociosonline.pt\" target=\"_blank\"><br>www.gestaonegociosonline.pt<br><\/a><a href=\"https:\/\/www.ipleiria.pt\/estg\/escola\/servicos\/#SPG\" target=\"_blank\">Secretariado das P\u00f3s-gradua\u00e7\u00f5es e Forma\u00e7\u00e3o Cont\u00ednua da ESTG<\/a><\/p>","custompostfields_course_curriculum":"[{\"curricular_plan_section_title\":\"Unidades curriculares (M\\u00f3dulos)\",\"curricular_plan_cus\":[{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"M1: Modelos de neg\\u00f3cio online e o novo consumidor digital\",\"curricular_plan_cu_period\":\"A\",\"curricular_plan_cu_ects\":\"7\",\"curricular_plan_cu_duration\":\"21h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"M2: Igni\\u00e7\\u00e3o de neg\\u00f3cios\",\"curricular_plan_cu_period\":\"A\",\"curricular_plan_cu_ects\":\"12\",\"curricular_plan_cu_duration\":\"49h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"M3: Tr\\u00e1fego, engagement e 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