{"id":445,"date":"2014-11-10T09:48:15","date_gmt":"2014-11-10T09:48:15","guid":{"rendered":"http:\/\/sites.ipleiria.pt\/ipleiria-courses\/?post_type=course&p=445"},"modified":"2026-03-18T17:26:37","modified_gmt":"2026-03-18T17:26:37","slug":"master-in-graphic-design","status":"publish","type":"course","link":"https:\/\/www.ipleiria.pt\/en\/course\/master-in-graphic-design\/","title":{"rendered":"Graphic Design"},"content":{"rendered":"\n
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Graphic Design<\/h1>\n
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Course Type: <\/div>\n
Master\u2019s Programme<\/div>\n <\/div>\n <\/div>\n\n\n
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Programme Introduction<\/h2>\n
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Graduates in the Master of Graphic Design may work in the areas of editorial design, packaging, typography, information design, generic design for television or cinema, illustration, art direction, branding, multimedia design and production of graphic design. In the advertising industry can be a creative pairs, for print advertising or  television.<\/p>\n\n\n\n

In the audiovisual industry, these skills can also be applied in the conduct of generic or other products where typography is applied. The teaching profession is also a professional output as well as academic research in the area of graphic design.<\/p>\n<\/div>\n

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Programme Coordinator<\/h2>\n
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Ant\u00f3nio Manuel Sucena Silveira Gomes
antonio.gomes@ipleiria.pt<\/a><\/p>\n<\/div>\n

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Reference\n<\/h2>\n
6416<\/div>\n
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School<\/h2>\n \n
Arts and Design<\/a><\/div>\n
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City<\/h2>\n \n
Caldas da Rainha<\/a><\/div>\n
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Language<\/h2>\n
English, Portuguese<\/div>\n
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Type<\/h2>\n
Morning & Afternoon<\/div>\n
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Length<\/h2>\n
4 Semesters<\/div>\n
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Vacancies\n<\/h2>\n
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General and International student contingent: 25<\/p>\n<\/div>\n

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Notice<\/h2>\n
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Edital 2026<\/a>
Edital 2026<\/a> (PT Doc)<\/p>\n<\/div>\n

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DGES certification<\/h2>\n
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Link to Registration<\/a><\/p>\n<\/div>\n

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Objectives<\/h2>\n
Programme<\/div>\n<\/div>\n
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The Masters in Graphic Design ESAD.CR aims to provide students with the conceptual and practical skills of a high professional level in specific areas of graphic design and communication for multiple platforms, which feature contemporary visual culture.<\/p>\n

The Master of Graphic Design ESAD.CR focuses on preparing students with a set of theoretical and practical studies in contemporary graphic design, typography applied, graphic design for contemporary means of communication and branding. Courses are complemented by seminars and research methodologies that explore the communication design conceptually and operationally, \u00a0approaching simultaneously experimental and professional dimensions. The last two semesters focus on the preparation of sustained practical design work that could be replaced by an internship.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n

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Study Plan<\/h2>\n
ECTS: 120<\/div>\n <\/div>\n \n \n
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  1. 1st Year<\/li>\n
  2. 2nd Year<\/li>\n <\/ol>\n
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    1st Year<\/caption>\n
    ID<\/th>\n Name<\/th>\n Semester<\/th>\n ECTS<\/th>\n Length<\/th>\n <\/tr>\n <\/thead>\n
    \n \n <\/td>\n \n \n Graphic Design Studio I\n <\/a>\n <\/td>\n \n 1st Semester\n <\/td>\n \n 18\n <\/td>\n \n 84h\n <\/td>\n <\/tr>\n
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    B1.  Analysis and development of critical thinking about texts graphic design:
    B.1.1 Framework of themes and disciplines of graphic design;
    B.1.2 Tabulation of results and conclusions.
    B2. Proposed draft:
    B 2. 1 Design and support all stages of development of the self-proposed project;
    B 2. 2 Develop and complete the project.
    B3. Information structure:
    B.3.1 Identify a complex system;
    B.3.2 Hierarchy information;
    B.3.3 Develop and complete the project.
    B4. Information applied to a community:
    B.4.1 Understand the concept of ethics in communication;
    B.4.2 Identify a community and create a communication system to disseminate and support the cause; B.4.3 Develop and complete the project.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Applied Typography\n <\/a>\n <\/td>\n \n 1st Semester\n <\/td>\n \n 3\n <\/td>\n \n 42h\n <\/td>\n <\/tr>\n
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    B1. Letter:
    B1.1. Visual representation of the letter;
    B1.2. Axis;
    B1.3. Contrasts and Stress;
    B1.4. Parts od the letter;
    B1.5. Types of serifs and terminals;
    B1.6. Typeface Classification.
    B2. Text block:
    B2.1. Colour and texture;
    B2.2. Legibility and Readability;
    B2.3. Body size and x Height;
    B2.4. Kerning;
    B2.5. Scales, Optical scales and Hierarchy;
    B2.6. Kerning \u2013 cases studies;
    B2.7. Leading and line length;
    B2.8. Paragraphs;
    B2.9. Formats;
    B2.10. Grids;
    B2.11. Pre-production and printing;
    B3. Visual Communication: typographic culture and counter-culture.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Studies of Contemporary Graphic Design I\n <\/a>\n <\/td>\n \n 1st Semester\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
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    B1. Introduction to the critical practice of contemporary Graphic Design;
    B2. The discipline and design culture: Where do the intended framework of the historical evolution of the concept \u201cDesign\u201d; the definition and context of the concept \u201cDesign Culture\u201d; identification and critique of the various areas of intervention of the designer; and the identification of authors and contexts (publications, schools, events) determinants in theoretical work in design.
    B3. The critical practice in design, taking as its central objective to describe and discuss the links between design and border areas: Ethics; art; policy; science; Technology. Analysis and contextualization of the notions \u201cauthorship\u201d, \u201ccontexto\u201d, \u201cproduction\u201d and \u201cfile\u201d.
    B4. Research Methods and project design. B5. Emerging forms of design: in order to discuss new theoretical approaches and novel processes for project-oriented approach.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Graphic Design for Contemporary Media\n <\/a>\n <\/td>\n \n 1st Semester\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
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    B1. Communication media evolution in contemporary society;
    B2. Digital communication media and new digital plataforms.
    B3. Development stages of motivation graphics projects that combine texto, \u00e1udio, v\u00eddeo, graphic design, animation and visual effects.
    B4. User Research.
    B5. Strategy.
    B6. Information architecture.
    B7. Graphic language.
    B8. Storyboard.
    B9. Digital Animation.
    B10. Technical development of animation in the software Adobe After Effects: Composition; using layers, masks, transparencies; object and text animation; applying, effects; working in 3D enviroment; using cameras and lights; rendering.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Elective I\n <\/a>\n <\/td>\n \n 1st Semester\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
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    • 6416121 \u2013 Book Edition<\/li>\n<\/ul>\n<\/td><\/tr>\n
    \n \n <\/td>\n \n \n Graphic Design Studio II\n <\/a>\n <\/td>\n \n 2nd Semester\n <\/td>\n \n 18\n <\/td>\n \n 84h\n <\/td>\n <\/tr>\n
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    B1. The crossed the xxi century, new thinking has provided the design field for creativity.
    Identification of mutante fields, boundless imagination, no pre-defined media.
    B1.1. Where the world of objects merges with planar imaging.
    Information flows through screens with a false idea volumetric, able to cross the digital with the real. To create the Pop-Up Generation.
    B1.2. Given a new dimension there is a huge universe to explore;
    B1.3. A unique project that involves creating: Concept, Graphics, Name, Support Package.
    B2. Exploration and definition of potencial research areas, with a view to building a theoretical and pratical MSc thesis under the DG.
    B2.1. Analysis and explanation of possible topics using specutalive or subversive principles;
    B2.2 Operation of these fields of reseach through the book\/ publication. Proposes to redefine the object as speculative editorial support;
    B2.3. Results\/Conclusions.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Studies of Contemporary Graphic Design II\n <\/a>\n <\/td>\n \n 2nd Semester\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
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    The subject of the bibliographic reference \u201cGraphic Design: Now in Production\u201d to introduce students in a process of reflection, analysis and application around the current production trends of contemporary design. Considering different forms of production, material and immaterial, and their processes methodologies and means we intend to develop in students the critical thinking ability to project- practice from the point of view of authorship, industrial mechanisms, reception, consumption and design file.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Branding\n <\/a>\n <\/td>\n \n 2nd Semester\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
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    B1. The emergence of the concept of public relations:
    B1.1. The role of brands in contemporary societies;
    B1.2. Several definitions of Branding idea according to the various players;
    B1.3. Analysis of various case studies;
    B1.4. Brand- boards analysis.
    B2. Branding project:
    B2.1. The briefing;
    B2.2. Parcing;
    B2.3. Research;
    B2.4 Creating nominal brand- naming;
    B2.5. Creating visual brand;
    B2.6 Application in the universe of graphic media.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Research about paper\n <\/a>\n <\/td>\n \n 2nd Semester\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
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    B1. Exercises in class, knowledge and techniques in the field of paper engineering, and tree-dimensional books:
    B1.2 Understanding the specificity of materials and paper behavior;
    B1.3 Understanding 3D structures and basic folds;
    B1.4. Introduction to folding combinations in pop-up structures;
    B1.5. Combining and articulating several structures to create original work.
    B1.6. Experimentation and development of studies incorporating graphic elements in different to understand their relationship with the three- dimensional whole.
    B2. Each student will develop an individual project accompanied by the professor. The students are encouraged to do their own additional research and incorporate acquired techniques.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Seminars\n <\/a>\n <\/td>\n \n 2nd Semester\n <\/td>\n \n 3\n <\/td>\n \n 42h\n <\/td>\n <\/tr>\n
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    B1. Understanding of popular culture as a way of experiencing the world.
    B2. Art and politics.
    B3. Original and copy;
    B4. Design as culture.
    B5. Contextualize the student before a heuristic of Design.
    B6. Development of an autonomous thinking according to an holistic unerstanding of Design.<\/p>\n<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n

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    2nd Year<\/caption>\n
    ID<\/th>\n Name<\/th>\n Semester<\/th>\n ECTS<\/th>\n Length<\/th>\n <\/tr>\n <\/thead>\n
    \n \n <\/td>\n \n \n Graphic Design Internship I \/ Graphic Design Project I\n <\/a>\n <\/td>\n \n S1\n <\/td>\n \n 24\n <\/td>\n \n \n <\/td>\n <\/tr>\n
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    • 6416112 \u2013 Graphic Design Internship I\n

      The contents of the syllabus are variable depending on the research needs of each student, however, this research process common points, which include the syllabus, developing the dissertation development.<\/p>\n

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      1. Cognitive Maps.<\/li>\n
      2. Presentation of the issue of Research;<\/li>\n<\/ol>\n

        2.1 Theme;
        2.2 State of the art;
        2.3 Research question.<\/p>\n

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        1. Planning the investigation;<\/li>\n<\/ol>\n

          3.1 Structure of internship report \u2013 Index of Research.<\/p>\n

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          1. Presentation of the research methodology to apply;<\/li>\n<\/ol>\n

            4.1 Selection of various research methodologies.<\/p>\n

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            1. Presentation of theoretical and practical development of research documents;<\/li>\n<\/ol>\n

              5.1 Development of the text included in the probation report;
              5.2 Development of practical project internship report<\/p>\n<\/li>\n

            2. 6416117 \u2013 Graphic Design Project I\n

              The contents of the programmatic are variable depending on the research needs of each student, however, this research process presents common points, which include the program contents, developing the preparation and completion of the dissertation.<\/p>\n

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              1. Cognitive Maps.<\/li>\n
              2. Presentation of the Research question;<\/li>\n<\/ol>\n

                2.1 Theme;
                2.2 State of the art;
                2.3 Research question.<\/p>\n

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                1. Planning the investigation;<\/li>\n<\/ol>\n

                  3.1 Structure of the research \u2013 Index.<\/p>\n

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                  1. Presentation of the research methodology to apply;<\/li>\n<\/ol>\n

                    4.1 Selection of several research methodologies.<\/p>\n

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                    1. Presentation of theoretical and practical development of research documents;<\/li>\n<\/ol>\n

                      5.1 Development of the texts that comprise the dissertation.
                      5.2 Development of practical research project<\/p>\n

                      6. Oral presentation of the several stages of research.<\/p>\n<\/li>\n<\/ul>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n \n Research Methodologies\n <\/a>\n <\/td>\n \n S1\n <\/td>\n \n 3\n <\/td>\n \n 42h\n <\/td>\n <\/tr>\n
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    Module 1
    1. Production of scientific knowledge.
    Module 2
    2.Research project
    2.1Definition of research topic;
    2.2Literature review;
    2.3Preparation of the research plan.
    Module 3
    3.Process Research
    3.1Sampling;
    3.2Methods for data collection;
    3.3Analysis and interpretation of data;
    3.3.1Qualitative data analysis;
    3.3.2Quantitative data analysis.
    Module 4
    4.Writing the research work
    4.1Structuring of scientific work;
    4.2Writing a scientific text.<\/p>\n<\/td><\/tr>\n

    \n \n <\/td>\n \n Seminars\n <\/td>\n \n S1\n <\/td>\n \n 3\n <\/td>\n \n 28h\n <\/td>\n <\/tr>\n
    \n \n <\/td>\n \n \n Graphic Design Internship II \/ Graphic Design Project II\n <\/a>\n <\/td>\n \n S2\n <\/td>\n \n 30\n <\/td>\n \n \n <\/td>\n <\/tr>\n
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