{"id":488,"date":"2014-11-10T11:44:40","date_gmt":"2014-11-10T11:44:40","guid":{"rendered":"http:\/\/sites.ipleiria.pt\/ipleiria-courses\/?post_type=course&#038;p=488"},"modified":"2026-03-20T20:49:44","modified_gmt":"2026-03-20T20:49:44","slug":"master-in-relationship-marketing","status":"publish","type":"course","link":"https:\/\/www.ipleiria.pt\/en\/course\/master-in-relationship-marketing\/","title":{"rendered":"Relationship Marketing"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"d-flex flex-column\">\n <h1 class=\"is-style-theme-title order-2\">Relationship Marketing<\/h1>\n   <div class=\"block post-field post-subtitle course-type order-1\">\n <div class=\"sr-only hide-from-gutenberg\">Course Type: <\/div>\n <div class=\"is-style-theme-subtitle-inherit-color\">Master\u2019s Programme<\/div>\n <\/div>\n <\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\" style=\"flex-basis:70%\">\n\n<div class=\"post-field clearfix\">\n<h2 class=\"d-none post-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Programme Introduction<\/h2>\n<div>\n<p>The master in Relationship Marketing aims to provide graduates a broad set of integrated dynamic competencies, firmly grounded in knowledge and skills at an advanced level of understanding in the scientific area of Marketing and disclosing of integrate knowledge, apply knowledge, delimit and problem solving, communicate, select and collect\/produce information in a professional manner, as well as autonomously learning throughout life.<\/p>\n<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field clearfix\">\n<h2 class=\"post-title font-weight-semibold h6 m-0 mt-4 p-0\" style=\"font-size: 1rem\">Programme Coordinator<\/h2>\n<div>\n<p>Alzira Maria da Ascens\u00e3o Marques <br \/><a href=\"mailto:coord.mmr.estg@ipleiria.pt\" target=\"_blank\" rel=\"noopener\">coord.mmr.estg@ipleiria.pt<\/a><\/p>\n<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column pl-md-5\" style=\"flex-basis:30%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"post-field course_code\">\n<h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Reference\n<\/h2>\n<div>2037<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_school\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">School<\/h2>\n                                                                        \n            <div class=\"course-meta-value\"><a title=\"Know more about the School of Technology and Management\" href=\"https:\/\/www.ipleiria.pt\/en\/about-us\/schools\/estg\/\">Technology and Management<\/a><\/div>\n                <div class=\"clearfix\"><\/div>\n    <\/div><div class=\"post-field mt-3 course_city\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">City<\/h2>\n                                                                        \n            <div class=\"course-meta-value\"><a title=\"Know more about Leiria\" href=\"https:\/\/www.ipleiria.pt\/en\/live\/student-life\/leiria-region\/city-of-leiria\/\">Leiria<\/a><\/div>\n                <div class=\"clearfix\"><\/div>\n    <\/div>    <div class=\"post-field mt-3 course_language\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Language<\/h2>\n        <div>Portuguese<\/div>\n        <div class=\"clearfix\"><\/div>\n    <\/div>    <div class=\"post-field mt-3 course_schedule\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Type<\/h2>\n        <div>B-learning<\/div>\n        <div class=\"clearfix\"><\/div>\n    <\/div>\n\n<div class=\"post-field mt-3 course_length\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Length<\/h2>\n    <div>4 Semesters<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_vacancies\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Vacancies\n<\/h2>\n    <div>\n<p>General and International student contingen: 35<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_notice\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Notice<\/h2>\n    <div>\n<p><a href=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTG-Marketing-Relacional-B-learning.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTG-Marketing-Relacional-B-learning.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Edital 2026<\/a> (PT Doc retf)<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_dges_registration\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">DGES certification<\/h2>\n    <div><!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.dges.gov.pt\/simges\/public\/www\/cursos\/4414\" target=\"_blank\" rel=\"noreferrer noopener\">Link to Registration<\/a><\/p>\n<!-- \/wp:paragraph --><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gbc-_c6d60f-0b\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#F3F3F3\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:0;padding-bottom:0\"><div id=\"gbc-container-gbc-_c6d60f-0b\" class=\"inner-container\">\n<div class=\"wp-container-6 wp-block-columns removeGap\">\n<div class=\"wp-container-4 wp-block-column is-vertically-aligned-top m-0 d-print-none\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-yan-krukau-8867222.jpg\" alt=\"\" class=\"wp-image-44363\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column m-0 px-sm-4 scroll-text grey\" style=\"flex-basis:50%\">\n<div id=\"gbc-_abf99b-92\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_abf99b-92\" class=\"inner-container\" style=\"max-width:540px\"><div class=\"d-flex flex-column\">\n    <h2 class=\"has-text-align-left is-style-theme-title order-2 mb-4\">Objectives<\/h2>\n    <div class=\"has-text-align-left is-style-theme-subtitle order-1\">Programme<\/div>\n<\/div>\n<div>\n<p>The main guidelines of this 2nd cycle curriculum rooted in the development of technical advanced vocational skills in Relationship Marketing, which result in the development of vocational skills in order to employability. It also aims to develop scientific capabilities, leading to new knowledge or applications, or to obtain more advanced degrees.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"gbc-_46742f-3f\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#262626\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\"><div id=\"gbc-container-gbc-_46742f-3f\" class=\"inner-container\">\n<div class=\"wp-container-9 wp-block-columns removeGap\">\n<div class=\"wp-container-7 wp-block-column m-0 px-sm-4 scroll-text dark\" style=\"flex-basis:50%\">\n<div id=\"gbc-_961362-11\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full float-right clearfix\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_961362-11\" class=\"inner-container\" style=\"max-width:540px\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-8 wp-block-column m-0 d-print-none\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02.jpg\" alt=\"\" class=\"wp-image-22612\" srcset=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02.jpg 1024w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02-300x200.jpg 300w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    \n    <section id=\"course-curriculum-section\" aria-labelledby=\"course-curriculum-label\">\n                    \t<div class=\"post-field course_curriculum_list\">\n    \t\t    \t\t    <div id=\"gba_56fcfd-0\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse gba gba-view gba_56fcfd-0\">\n            \t\t<div id=\"gba-pane_c7ff2e-0\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse-pane gba-pane gba-pane-save gba-pane_e1b913-0\">\n            \t\t\t<div class=\"card\">\n            \t\t\t\t<div class=\"card-header\" id=\"gba-pane-heading_c7ff2e-0\">\n            \t\t\t\t\t<div class=\"mb-0\">\n            \t\t\t\t\t\t<button class=\"btn btn-link collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#gba-pane-collapse_c7ff2e-0\" aria-controls=\"gba-pane-collapse_c7ff2e-0\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t<h3 class=\"gba-pane-title\">1st Year<\/h3>\n            \t\t\t\t\t\t<\/button>\n            \t\t\t\t\t<\/div>\n            \t\t\t\t<\/div>\n            \t\t\t\t<div id=\"gba-pane-collapse_c7ff2e-0\" class=\"panel-content collapse\" aria-labelledby=\"gba-pane-heading_c7ff2e-0\" data-parent=\"#gba_56fcfd-0\">\n            \t\t\t\t\t<div class=\"card-body\">\n            \t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t<div class=\"wp-block-table m-0\">\n            \t\t\t\t\t\t\t\t<table class=\"table\">\n            \t\t\t\t\t\t\t\t\t<caption class=\"sr-only\">1st Year<\/caption>\n            \t\t\t\t\t\t\t\t\t<thead class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t<tr class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_code\">ID<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_title\">Name<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_period\">Semester<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_ects\">ECTS<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_duration\">Length<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t<\/thead>\n            \t\t\t\t\t\t\t\t\t<tbody>\n            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-0\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStrategic Marketing and Planning\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t6\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-0\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Strategic Marketing: Fundamental Principles<\/li><li>Marketing strategy<\/li><li>Implementation of the strategic marketing plan<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-1\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCRM \u2013 Customer Relationship Management\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-1\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Concept of CRM, e-CRM e m-CRM <ol><li>CRM base <\/li><li>Operational CRM <\/li><li>Analytical CRM <\/li><li>Collaborative CRM <\/li><li>Other terminologies <\/li><\/ol><\/li><li>Key processes of CRM <ol><li>Strategic development <\/li><li>Value creation <\/li><li>Multichannel integration <\/li><li>Information management <\/li><li>Performance evaluation <\/li><\/ol><\/li><li>Implementation of CRM <\/li><li>Exemplification of cases of practical exploration of information sources <\/li><li>Approach CRM using database systems of integrated management<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-2\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNeuromarketing\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t4\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-2\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Module 1 \u2013 The Consumer as an Individual: Psychological and neurological factors relevant to marketing theory and practice.<ol><li>Introduction to consumer neuropsychology.<\/li><li>Individual determinants of consumer behavior<\/li><\/ol><\/li><li>Module 2 \u2013 Consumer Integrative Complexity.<ol><li>Internal and external influences on consumer behavior<\/li><li>Decision and purchase process<\/li><\/ol><\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-3\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing Research\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t6\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-3\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Introduction to Marketing Research<ol><li>Definition and practical examples<\/li><li>Marketing research process<\/li><\/ol><\/li><li>Research Designs and Data Collection Methods<ol><li>Types of research designs<\/li><li>Qualitative data collection methods<\/li><li>Quantitative data collection methods<\/li><li>Scaling and Questionnaire Design Guidelines<\/li><li>Types and scaling techniques<\/li><li>Scale evaluation <\/li><li>Questionnaire design guidelines<\/li><li>Sampling<\/li><li>Definition of the target population<\/li><li>Random and non-random sampling techniques<\/li><li>Sample size<\/li><\/ol><\/li><li>Data analysis<ol><li>Database Preparation <\/li><li>Variable definition and data input<\/li><li>Data cleaning<\/li><li>Treatment of missing values<\/li><li>Variable transformation<\/li><li>Univariate Data Analysis <\/li><li>Descriptive analysis<\/li><li>Cross-tabulation<\/li><li>Hypothesis testing<\/li><li>Multivariate Data Analysis<\/li><li>Correlation and regression<\/li><li>Factor analysis<\/li><\/ol><\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-4\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCreativity, Innovation and Entrepreneurship\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-4\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Creativity and its importance in the economy \/ company<ol><li>Creativity: concepts, types and nature of the creative process<\/li><li>Creativity in organizations.<\/li><li>Knowledge and organizational learning.<\/li><li> The personality and creativity;<\/li><\/ol><\/li><li>Management of Creativity<ol><li>The creative process: How to generate ideas and recognize opportunities;<\/li><li>Creativity within the organization: groups, leadership and implementation<\/li><\/ol><\/li><li>Creativity and innovation<ol><li>Creativity as a bridge to innovation.<\/li><\/ol><\/li><li>Innovation Management<ol><li>Definitions of innovation<\/li><li> Innovation and the Knowledge Economy<\/li><li>Models of technological and organizational innovation<\/li><li>Identification of opportunities for launching a new product<\/li><li>The product development by improving features \/ cost reduction.<\/li><li>Management Practices and technology strategy and innovation<\/li><\/ol><\/li><li>Entrepreneurship<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-5\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRelationship Marketing and Customer Loyalty\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t4\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-5\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Module 1: theoretical and conceptual elements of relational marketing<ol><li>Concepts, principals and goals of relational marketing<\/li><li>Evolution and development of relational marketing<\/li><li>A new business model: relationship era<\/li><\/ol><\/li><li>Module 2: value sources to clients: the clients role, client portfolio, client segmentation, client value<ol><li>Creating value sources to the client<\/li><li>Mechanisms and strategies to achieve client loyalty.<\/li><\/ol><\/li><li>Module 3: relationships and networks \u2013 the fundamental structure of relational marketing<ol><li>The corporatecommitment towards loyalty<\/li><li>Loyalty structured program<\/li><li>Organizational change<\/li><li>Evaluation of a relational strategy<\/li><\/ol><\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-6\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrand Strategy\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-6\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Brand and Brand Strategy<br>1.1. Brand concept and functions<br>1.2. Concept and sources of brand equity<br>1.3. Strategic brand management process<\/li><li>Brand Building and Development to create Brand Equity<br>2.1. Brand identity<br>2.2. Mission, positioning and brand values<br>2.3. Choosing brand elements<br>2.4. Brand marketing programs<br>2.5. Brand experience<br>2.6. Emotional branding<br>2.7. Brand communities<br>2.8. Cause branding<br>2.9. Leveraging secondary brand associations<\/li><li>Brand Evaluation and Control and Brand Management over time<br>3.1. Brand image<br>3.2. Brand performance indicators<br>3.3. Brand equity measurement models<br>3.4. Brand strategy and brand architecture<br>3.5. Brand extensions<br>3.6. Brand reinforcing and revitalizing strategies<br>3.7. Brand globalization<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-7\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tConvergence Marketing\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-7\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>The Customer Revolution: The Challenges of the \u201cnew consumer\u201d<br>1.1 Changes vs. Revolutions: The Role of ??Information and communication technologies<br>1.2 The Centaur Consumer: Characteristics and Requirements<br>1.3 Myths and Reality Associated with the Centaur Consumer<br>1.4 The Challenges of Marketing<\/li><li>From Relationship Marketing to Organizational Marketing: 5 Cs Convergence Marketing<br>2.1 Customerization<br>2.2 Community<br>2.3 Channel<br>2.4 Competitiveness (value)<br>2.5 Contents \/ Feature set<br>2.6 Organizational Culture: the transformation of the organization by the application of the 5 Cs<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-8\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tElective I\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-8\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<p>Students must choose one of the following curricular units:<\/p>\n\n\n\n<ul><li><strong>Negotiation and Sales<\/strong><\/li><\/ul>\n\n\n\n<p>1.Negotiation and sales<br>2.TThe role of the seller and the relationship with the customer<br>3.Selling techniques and methodology of organized sale<br>4.Clients\u2019 portfolio management<\/p>\n\n\n\n<ul><li><strong>Services and Tourism Marketing<\/strong><\/li><\/ul>\n\n\n\n<p>1 &#8211; Introduction<br>2 \u2013 Services and marketing mix<br>3 \u2013 Focus on the consumer<br>4 \u2013 Basics of Tourism Marketing<br>5 &#8211; Experiential Marketing<\/p>\n\n\n\n<ul><li><strong>Web Analytics Applied to Marketing<\/strong><\/li><\/ul>\n\n\n\n<p>1.Variety of data and cross-reference data sources to qualify results<br>2.Principles of metrics, dimensions,segments digital marketing; and a.Knowledge integration of Analytics in website; b.Awareness<br>associated platforms:Looker Studio, Tag Manager. c.Extensions Ghostery, Omnibug,Tag Assistant.<br>3.Definition and alignment between business, strategic goals, metrics, KPIs, segments and audiences;<br>4.Ability to analyze behavior and measures<br>5.Funnels in Digital Marketing and types of campaigns: awareness, consideration, conversion. a.Conversion-oriented marketing: lead<br>generation, sales, downloads. CPL\/CPA. b.Micro\/macro-conversions associated with the conversion funnel and behavior; 6.Analysis<br>campaigns (Traffic acquisition) and A\/B tests<br>7.Application of concepts to an Analytics frameworks to explore and apply all metrics\/dimensions and dilemmas of choice and alignment<br>with business objectives.<\/p>\n\n\n\n<ul><li><strong>Agile Marketing<\/strong><\/li><\/ul>\n\n\n\n<p>The syllabus for this course will be as follows:<\/p>\n\n\n\n<ol><li>Fundamentals of Agile Methodology<\/li><li>Overview of Agile Marketing<\/li><li>Organisational background to Agile Marketing<\/li><li>Agile Marketing team management<\/li><li>Agile Marketing tools<\/li><li>Agile Marketing challenges<\/li><li>The future of Agile Marketing<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-9\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCoaching and Teambuilding\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-9\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Coaching<br>1.1 Coaching: concept and framework<br>1.2 Coaching competences<br>1.3 Executive coaching<br>1.4 Coaching process<\/li><li>Teambuilding<br>2.1 Teams: framework and selection of new members<br>2.2 Team development<br>2.3 Team leadership<br>2.4 Communicate with the team<br>2.5 Team motivation<br>2.6 Virtuosness and team performance<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-10\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWeb Marketing and Digital Communication\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-10\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<p>1 \/\/ SOCIETY and TECHNOLOGY<br>2 \/\/ CONSUMER GENERATION<br>3 \/\/ Evolution of Organizations Digital paradigm Product Centric vs Customer Centric Business Models Agile Methodologies<br>4 \/\/ eCommerce<br>5 \/\/ GDPR<br>5 \/\/ DIGITAL channels and PRICING models (Email Marketing, SEO &amp; SEA, Retargeting, Social media Ads, Affiliate Marketing, Influencer<br>Marketing)<br>6 \/\/ MOBILE Marketing (SMS, Push Notification, Geolocation)<br>7 \/\/ Marketing AUTOMATION<br>8 \/\/ Content Marketing<br>9 \/\/ Digital Marketing Plan<\/p>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-11\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tIntegrated Marketing Communication\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t30 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-11\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>The role of communication in marketing<\/li><li>integrated communication<\/li><li>The techniques of communication<\/li><li>Understanding the consumer target<\/li><li>Marketing communication strategies;<\/li><li>Marketing communication tactics: the communication mix<\/li><li>The planning and implementation of communication<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t<\/tbody>\n            \t\t\t\t\t\t\t\t<\/table>\n            \t\t\t\t\t\t\t<\/div>\n            \t\t\t\t\t\t            \t\t\t\t\t<\/div>\t\t\t\t\t\t\t\n            \t\t\t\t<\/div>\n            \t\t\t<\/div>\n            \t\t<\/div>\n            \t<\/div>\n    \t\t    \t\t    <div id=\"gba_56fcfd-1\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse gba gba-view gba_56fcfd-1\">\n            \t\t<div id=\"gba-pane_c7ff2e-1\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse-pane gba-pane gba-pane-save gba-pane_e1b913-1\">\n            \t\t\t<div class=\"card\">\n            \t\t\t\t<div class=\"card-header\" id=\"gba-pane-heading_c7ff2e-1\">\n            \t\t\t\t\t<div class=\"mb-0\">\n            \t\t\t\t\t\t<button class=\"btn btn-link collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#gba-pane-collapse_c7ff2e-1\" aria-controls=\"gba-pane-collapse_c7ff2e-1\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t<h3 class=\"gba-pane-title\">2nd Year<\/h3>\n            \t\t\t\t\t\t<\/button>\n            \t\t\t\t\t<\/div>\n            \t\t\t\t<\/div>\n            \t\t\t\t<div id=\"gba-pane-collapse_c7ff2e-1\" class=\"panel-content collapse\" aria-labelledby=\"gba-pane-heading_c7ff2e-1\" data-parent=\"#gba_56fcfd-1\">\n            \t\t\t\t\t<div class=\"card-body\">\n            \t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t<div class=\"wp-block-table m-0\">\n            \t\t\t\t\t\t\t\t<table class=\"table\">\n            \t\t\t\t\t\t\t\t\t<caption class=\"sr-only\">2nd Year<\/caption>\n            \t\t\t\t\t\t\t\t\t<thead class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t<tr class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_code\">ID<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_title\">Name<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_period\">Semester<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_ects\">ECTS<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_duration\">Length<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t<\/thead>\n            \t\t\t\t\t\t\t\t\t<tbody>\n            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-1-0\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMethodology and Research Design\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st Semester\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t8\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t45 h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-1-0\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ul><li>Knowledge and knowledge development.<\/li><li>Scientific Method.<\/li><li>Scientific Research: characteristics, classification and stages.<\/li><li>Responsibility and ethical challenges in scientific research.<\/li><li>Structure of a research project.<\/li><li>Operationalization of the research project: definition of the theoretical framework, collection and data analysis.<\/li><li>Writing and presenting the research project and the results obtained.<\/li><\/ul>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-1-1\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDissertation\/Project\/Internship\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAnnual\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t52\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-1-1\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<p>Students must choose one of the following curricular units:<\/p>\n\n\n\n<ul><li><strong>Dissertation <\/strong><\/li><\/ul>\n\n\n\n<p>Personalised tutorial guidance for the development and organisation of a scientific dissertation in the field of marketing. The specific<br>contents are defined on a case-by-case basis by the supervisor, depending on the student&#8217;s choice of research topic, objectives and<br>methodological options. In general terms, they include:<\/p>\n\n\n\n<ol><li>Presentation of the research<\/li><li>Literature review and development of research hypotheses<\/li><li>Research methodology<\/li><li>Results analysis<\/li><li>Discussion of results<\/li><li>Conclusion<\/li><\/ol>\n\n\n\n<ul><li><strong>Project <\/strong><\/li><\/ul>\n\n\n\n<p>Personalised tutorial guidance for the development and organisation of the marketing project. The specific contents are defined on a<br>caseby-case basis by the supervisor, depending on the student&#8217;s choice of topic, project objectives and methodological options. In general<br>terms they include:<\/p>\n\n\n\n<ol><li>Presentation of the project<\/li><li>Internal and external diagnostic<\/li><li>Definition of objectives<\/li><li>Strategic and operational options<\/li><li>Project implementation and evaluation<\/li><li>Conclusion<\/li><\/ol>\n\n\n\n<ul><li><strong>Internship<\/strong><\/li><\/ul>\n\n\n\n<p>Personalised tutorial guidance for the development and organisation of the marketing internship and the internship report. The specific<br>contents are defined on a case-by-case basis by the supervisor, depending on the student&#8217;s choice of internship topic and aims, and<br>methodological options. In general terms they include:<\/p>\n\n\n\n<ol><li>Presentation of the problem to be addressed and the internship activities<\/li><li>Internal and external diagnostic<\/li><li>Definition of objectives<\/li><li>Strategic and operational options<\/li><li>Implementation and evaluation<\/li><li>Conclusion<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t<\/tbody>\n            \t\t\t\t\t\t\t\t<\/table>\n            \t\t\t\t\t\t\t<\/div>\n            \t\t\t\t\t\t            \t\t\t\t\t<\/div>\t\t\t\t\t\t\t\n            \t\t\t\t<\/div>\n            \t\t\t<\/div>\n            \t\t<\/div>\n            \t<\/div>\n    \t\t    \t<\/div>\n    <\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-13 wp-block-columns\">\n<div class=\"wp-container-10 wp-block-column\"><div class=\"post-field course_public_notice\">\n   <h3 class=\"pt-0 field-title\">Entry Requirements<\/h2>\n    <div>\n<p>People who can apply to the Master Degree:<\/p>\n<ol>\n<li>Holders of an undergraduate degree or a legal equivalent in Corporate Sciences and similar areas;<\/li>\n<li>Holders of a foreign higher education diploma, granted after a first cycle of studies, under the principles of the Bologna Process, by a State, which has subscribed this Process, in Corporate Sciences and similar areas;<\/li>\n<li>Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School of Technology and Management, in Corporate Sciences and similar areas;<\/li>\n<li>Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School of Technology and Management;<\/li>\n<li>Students who are close to completing their undergraduate degree in the field required for entering the Master degree, and declare it in their application.<\/li>\n<\/ol>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-11 wp-block-column\" style=\"flex-basis:3%\"><\/div>\n\n\n\n<div class=\"wp-container-12 wp-block-column\"><div class=\"post-field course_accreditation\">\n   <h3 class=\"field-title\">Accreditation<\/h2>\n    <div><!-- wp:paragraph -->\n<p>State: Accredited<br>Number of years of accreditation: 6<br>Publication date: 20\/12\/2024<br><a rel=\"noreferrer noopener\" href=\"https:\/\/si.a3es.pt\/sia3es\/page?stage=ConsultaPublicaProcesso&amp;processID=3397\" data-type=\"URL\" data-id=\"https:\/\/si.a3es.pt\/sia3es\/page?stage=ConsultaPublicaProcesso&amp;processID=3397\" target=\"_blank\">Acredita\u00e7\u00e3o A3ES<\/a><\/p>\n<!-- \/wp:paragraph --><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field course_more_information\">\n   <h3 class=\"field-title\">More Information<\/h2>\n    <div>\n<p><a href=\"https:\/\/www.ipleiria.pt\/estg-dge\/master-programmes\/master-in-relationship-marketing\/\" target=\"_blank\" rel=\"noopener\">Master\u00b4s Webpage<\/a><\/p>\n\n\n\n<p>Contacts<br>E-mail:&nbsp;<a href=\"mailto:studywithus@ipleiria.pt\" target=\"_blank\" rel=\"noreferrer noopener\">studywithus@ipleiria.pt<\/a><\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gbc-_a4101f-83\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#F3F3F3\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:0;padding-bottom:0\"><div id=\"gbc-container-gbc-_a4101f-83\" class=\"inner-container\">\n<div class=\"wp-container-16 wp-block-columns\">\n<div class=\"wp-container-14 wp-block-column is-vertically-aligned-top m-0 d-print-none\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"1771\" height=\"1181\" src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1.jpg\" alt=\"\" class=\"wp-image-42664\" srcset=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1.jpg 1771w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-300x200.jpg 300w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-1024x683.jpg 1024w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-768x512.jpg 768w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2022\/03\/course_asset_03-8-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1771px) 100vw, 1771px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-container-15 wp-block-column m-0 px-sm-4 scroll-text grey\" style=\"flex-basis:50%\">\n<div id=\"gbc-_535d73-ec\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_535d73-ec\" class=\"inner-container\" style=\"max-width:540px\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"gbc-_e8a439-20\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:100px;padding-bottom:60px\"><div id=\"gbc-container-gbc-_e8a439-20\" class=\"inner-container container\">\n<div class=\"wp-container-20 wp-block-columns\">\n<div class=\"wp-container-17 wp-block-column\"><div class=\"post-field course_application_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Application Fee<\/h2>\n    <div>60\u20ac<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-18 wp-block-column\"><div class=\"post-field course_enrolment_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Enrolment Fee<\/h2>\n    <div>\n<p>General contingent: 50\u20ac<br \/>International student contingent: 100\u20ac<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-19 wp-block-column\"><div class=\"post-field course_tuition_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Tuition Fee<\/h2>\n    <div>\n<p>General contingent: 1140\u20ac<br \/>International student contingent: 3000\u20ac<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n<div class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full \">\n    <div class=\"gbc-background\" style=\"background-color:#262626\"><\/div>\n    <div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div>\n    <div class=\"gbc-wrapper\" style=\"padding-top:100px;padding-bottom:60px\">\n        <div id=\"gbc-container-_2a836c-36\" class=\"inner-container container\">\n            <h2 class=\"has-text-align-center is-style-theme-title has-dark-title-text-color-color has-text-color\">Online Application<\/h2>\n            <p class=\"has-text-align-center has-dark-title-text-color-color has-text-color\">Use the button bellow to start your application.<\/p>                                                                                                        \n                    <div class=\"wp-block-buttons aligncenter is-content-justification-center\">\n                        <div class=\"wp-block-button is-style-theme-button-outline\">\n                            <a class=\"wp-block-button__link has-title-text-color-color has-dark-title-text-color-background-color has-text-color has-background\" href=\"https:\/\/www.ipleiria.pt\/en\/study\/applications\/masters-applications\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to apply<\/a>\n                    \n                        <\/div>\n                    <\/div>\n                <\/div>\n    <\/div>\n<\/div>\n    <div style=\"margin-bottom: 40px;\"><\/div>\n\n\n                                    ","protected":false},"featured_media":44362,"template":"","meta":{"multilingual_post_translation":"{\"pt-PT\":{\"url\":\"https:\/\/www.ipleiria.pt\/curso\/mestrado-em-marketing-relacional\/\",\"postID\":488,\"postTitle\":\"Marketing Relacional\",\"siteID\":1,\"customURL\":false,\"languageInfo\":{\"multilingual_site_api_url\":\"https:\/\/www.ipleiria.pt\/wp-json\/\",\"name\":\"Portugu\u00eas\",\"locale\":\"pt_PT\"}}}","custompostfields_course-video":"","custompostfields_course_certificates":"","custompostfields_course_vacancies_geral":"","custompostfields_course_vacancies_international":"","custompostfields_course_tuition_fee_geral":"","custompostfields_course_application":"","custompostfields_course_tuition_fee_international":"","custompostfields_course-curriculum_pdf":0,"custompostfields_course_enrolment_fee_general":"","custompostfields_course_enrolment_fee_international":"","custompostfields_course_announcement":"","custompostfields_meta-description":"","custompostfields_course-study-plan":"","custompostfields_course_presentation":"<!-- wp:paragraph {\"placeholder\":\"Set \\u0022Programme Introduction\\u0022 content...\"} -->\n<p>The master in Relationship Marketing aims to provide graduates a broad set of integrated dynamic competencies, firmly grounded in knowledge and skills at an advanced level of understanding in the scientific area of Marketing and disclosing of integrate knowledge, apply knowledge, delimit and problem solving, communicate, select and collect\/produce information in a professional manner, as well as autonomously learning throughout life.<\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_content":"","custompostfields_course_code":"2037","custompostfields_course_public_notice":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTG-Marketing-Relacional-B-learning.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTG-Marketing-Relacional-B-learning.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Edital 2026<\/a> (PT Doc retf)<\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_length":"4 Semesters","custompostfields_course_ects":"120","custompostfields_course_supervisor":"<!-- wp:freeform -->\n<p>Alzira Maria da Ascens\u00e3o Marques <br \/><a href=\"mailto:coord.mmr.estg@ipleiria.pt\" target=\"_blank\" rel=\"noopener\">coord.mmr.estg@ipleiria.pt<\/a><\/p>\n<!-- \/wp:freeform -->","custompostfields_course_vacancies":"<!-- wp:paragraph -->\n<p>General and International student contingen: 35<\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_application_fee":"60\u20ac","custompostfields_course_enrolment_fee":"<!-- wp:freeform -->\n<p>General contingent: 50\u20ac<br \/>International student contingent: 100\u20ac<\/p>\n<!-- \/wp:freeform -->","custompostfields_course_tuition_fee":"<!-- wp:freeform -->\n<p>General contingent: 1140\u20ac<br \/>International student contingent: 3000\u20ac<\/p>\n<!-- \/wp:freeform -->","custompostfields_course_goals":"<!-- wp:paragraph -->\n<p>The main guidelines of this 2nd cycle curriculum rooted in the development of technical advanced vocational skills in Relationship Marketing, which result in the development of vocational skills in order to employability. It also aims to develop scientific capabilities, leading to new knowledge or applications, or to obtain more advanced degrees.<\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_future_studies":"","custompostfields_course_career_prospects":"","custompostfields_course_entry_requirements":"<!-- wp:freeform -->\n<p>People who can apply to the Master Degree:<\/p>\n<ol>\n<li>Holders of an undergraduate degree or a legal equivalent in Corporate Sciences and similar areas;<\/li>\n<li>Holders of a foreign higher education diploma, granted after a first cycle of studies, under the principles of the Bologna Process, by a State, which has subscribed this Process, in Corporate Sciences and similar areas;<\/li>\n<li>Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School of Technology and Management, in Corporate Sciences and similar areas;<\/li>\n<li>Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School of Technology and Management;<\/li>\n<li>Students who are close to completing their undergraduate degree in the field required for entering the Master degree, and declare it in their application.<\/li>\n<\/ol>\n<!-- \/wp:freeform -->","custompostfields_course_more_information":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.ipleiria.pt\/estg-dge\/master-programmes\/master-in-relationship-marketing\/\" target=\"_blank\" rel=\"noopener\">Master\u00b4s Webpage<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Contacts<br>E-mail:&nbsp;<a href=\"mailto:studywithus@ipleiria.pt\" target=\"_blank\" rel=\"noreferrer noopener\">studywithus@ipleiria.pt<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_curriculum":"[{\"curricular_plan_section_title\":\"1st Year\",\"curricular_plan_cus\":[{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Strategic Marketing and Planning\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"6\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Strategic Marketing: Fundamental Principles<\/li><li>Marketing strategy<\/li><li>Implementation of the strategic marketing plan<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"CRM \u2013 Customer Relationship Management\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Concept of CRM, e-CRM e m-CRM <ol><li>CRM base <\/li><li>Operational CRM <\/li><li>Analytical CRM <\/li><li>Collaborative CRM <\/li><li>Other terminologies <\/li><\/ol><\/li><li>Key processes of CRM <ol><li>Strategic development <\/li><li>Value creation <\/li><li>Multichannel integration <\/li><li>Information management <\/li><li>Performance evaluation <\/li><\/ol><\/li><li>Implementation of CRM <\/li><li>Exemplification of cases of practical exploration of information sources <\/li><li>Approach CRM using database systems of integrated management<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Neuromarketing\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"4\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Module 1 \u2013 The Consumer as an Individual: Psychological and neurological factors relevant to marketing theory and practice.<ol><li>Introduction to consumer neuropsychology.<\/li><li>Individual determinants of consumer behavior<\/li><\/ol><\/li><li>Module 2 \u2013 Consumer Integrative Complexity.<ol><li>Internal and external influences on consumer behavior<\/li><li>Decision and purchase process<\/li><\/ol><\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Marketing Research\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"6\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Introduction to Marketing Research<ol><li>Definition and practical examples<\/li><li>Marketing research process<\/li><\/ol><\/li><li>Research Designs and Data Collection Methods<ol><li>Types of research designs<\/li><li>Qualitative data collection methods<\/li><li>Quantitative data collection methods<\/li><li>Scaling and Questionnaire Design Guidelines<\/li><li>Types and scaling techniques<\/li><li>Scale evaluation <\/li><li>Questionnaire design guidelines<\/li><li>Sampling<\/li><li>Definition of the target population<\/li><li>Random and non-random sampling techniques<\/li><li>Sample size<\/li><\/ol><\/li><li>Data analysis<ol><li>Database Preparation <\/li><li>Variable definition and data input<\/li><li>Data cleaning<\/li><li>Treatment of missing values<\/li><li>Variable transformation<\/li><li>Univariate Data Analysis <\/li><li>Descriptive analysis<\/li><li>Cross-tabulation<\/li><li>Hypothesis testing<\/li><li>Multivariate Data Analysis<\/li><li>Correlation and regression<\/li><li>Factor analysis<\/li><\/ol><\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Creativity, Innovation and Entrepreneurship\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Creativity and its importance in the economy \/ company<ol><li>Creativity: concepts, types and nature of the creative process<\/li><li>Creativity in organizations.<\/li><li>Knowledge and organizational learning.<\/li><li> The personality and creativity;<\/li><\/ol><\/li><li>Management of Creativity<ol><li>The creative process: How to generate ideas and recognize opportunities;<\/li><li>Creativity within the organization: groups, leadership and implementation<\/li><\/ol><\/li><li>Creativity and innovation<ol><li>Creativity as a bridge to innovation.<\/li><\/ol><\/li><li>Innovation Management<ol><li>Definitions of innovation<\/li><li> Innovation and the Knowledge Economy<\/li><li>Models of technological and organizational innovation<\/li><li>Identification of opportunities for launching a new product<\/li><li>The product development by improving features \/ cost reduction.<\/li><li>Management Practices and technology strategy and innovation<\/li><\/ol><\/li><li>Entrepreneurship<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Relationship Marketing and Customer Loyalty\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"4\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Module 1: theoretical and conceptual elements of relational marketing<ol><li>Concepts, principals and goals of relational marketing<\/li><li>Evolution and development of relational marketing<\/li><li>A new business model: relationship era<\/li><\/ol><\/li><li>Module 2: value sources to clients: the clients role, client portfolio, client segmentation, client value<ol><li>Creating value sources to the client<\/li><li>Mechanisms and strategies to achieve client loyalty.<\/li><\/ol><\/li><li>Module 3: relationships and networks \u2013 the fundamental structure of relational marketing<ol><li>The corporatecommitment towards loyalty<\/li><li>Loyalty structured program<\/li><li>Organizational change<\/li><li>Evaluation of a relational strategy<\/li><\/ol><\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Brand Strategy\",\"curricular_plan_cu_period\":\"2nd Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Brand and Brand Strategy<br>1.1. Brand concept and functions<br>1.2. Concept and sources of brand equity<br>1.3. Strategic brand management process<\/li><li>Brand Building and Development to create Brand Equity<br>2.1. Brand identity<br>2.2. Mission, positioning and brand values<br>2.3. Choosing brand elements<br>2.4. Brand marketing programs<br>2.5. Brand experience<br>2.6. Emotional branding<br>2.7. Brand communities<br>2.8. Cause branding<br>2.9. Leveraging secondary brand associations<\/li><li>Brand Evaluation and Control and Brand Management over time<br>3.1. Brand image<br>3.2. Brand performance indicators<br>3.3. Brand equity measurement models<br>3.4. Brand strategy and brand architecture<br>3.5. Brand extensions<br>3.6. Brand reinforcing and revitalizing strategies<br>3.7. Brand globalization<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Convergence Marketing\",\"curricular_plan_cu_period\":\"2nd Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>The Customer Revolution: The Challenges of the \u201cnew consumer\u201d<br>1.1 Changes vs. Revolutions: The Role of ??Information and communication technologies<br>1.2 The Centaur Consumer: Characteristics and Requirements<br>1.3 Myths and Reality Associated with the Centaur Consumer<br>1.4 The Challenges of Marketing<\/li><li>From Relationship Marketing to Organizational Marketing: 5 Cs Convergence Marketing<br>2.1 Customerization<br>2.2 Community<br>2.3 Channel<br>2.4 Competitiveness (value)<br>2.5 Contents \/ Feature set<br>2.6 Organizational Culture: the transformation of the organization by the application of the 5 Cs<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Elective I\",\"curricular_plan_cu_period\":\"2nd Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:paragraph -->\\n<p>Students must choose one of the following curricular units:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Negotiation and Sales<\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>1.Negotiation and sales<br>2.TThe role of the seller and the relationship with the customer<br>3.Selling techniques and methodology of organized sale<br>4.Clients\u2019 portfolio management<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Services and Tourism Marketing<\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>1 - Introduction<br>2 \u2013 Services and marketing mix<br>3 \u2013 Focus on the consumer<br>4 \u2013 Basics of Tourism Marketing<br>5 - Experiential Marketing<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Web Analytics Applied to Marketing<\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>1.Variety of data and cross-reference data sources to qualify results<br>2.Principles of metrics, dimensions,segments digital marketing; and a.Knowledge integration of Analytics in website; b.Awareness<br>associated platforms:Looker Studio, Tag Manager. c.Extensions Ghostery, Omnibug,Tag Assistant.<br>3.Definition and alignment between business, strategic goals, metrics, KPIs, segments and audiences;<br>4.Ability to analyze behavior and measures<br>5.Funnels in Digital Marketing and types of campaigns: awareness, consideration, conversion. a.Conversion-oriented marketing: lead<br>generation, sales, downloads. CPL\/CPA. b.Micro\/macro-conversions associated with the conversion funnel and behavior; 6.Analysis<br>campaigns (Traffic acquisition) and A\/B tests<br>7.Application of concepts to an Analytics frameworks to explore and apply all metrics\/dimensions and dilemmas of choice and alignment<br>with business objectives.<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Agile Marketing<\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>The syllabus for this course will be as follows:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Fundamentals of Agile Methodology<\/li><li>Overview of Agile Marketing<\/li><li>Organisational background to Agile Marketing<\/li><li>Agile Marketing team management<\/li><li>Agile Marketing tools<\/li><li>Agile Marketing challenges<\/li><li>The future of Agile Marketing<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Coaching and Teambuilding\",\"curricular_plan_cu_period\":\"2nd Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Coaching<br>1.1 Coaching: concept and framework<br>1.2 Coaching competences<br>1.3 Executive coaching<br>1.4 Coaching process<\/li><li>Teambuilding<br>2.1 Teams: framework and selection of new members<br>2.2 Team development<br>2.3 Team leadership<br>2.4 Communicate with the team<br>2.5 Team motivation<br>2.6 Virtuosness and team performance<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Web Marketing and Digital Communication\",\"curricular_plan_cu_period\":\"2nd Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:paragraph -->\\n<p>1 \/\/ SOCIETY and TECHNOLOGY<br>2 \/\/ CONSUMER GENERATION<br>3 \/\/ Evolution of Organizations Digital paradigm Product Centric vs Customer Centric Business Models Agile Methodologies<br>4 \/\/ eCommerce<br>5 \/\/ GDPR<br>5 \/\/ DIGITAL channels and PRICING models (Email Marketing, SEO &amp; SEA, Retargeting, Social media Ads, Affiliate Marketing, Influencer<br>Marketing)<br>6 \/\/ MOBILE Marketing (SMS, Push Notification, Geolocation)<br>7 \/\/ Marketing AUTOMATION<br>8 \/\/ Content Marketing<br>9 \/\/ Digital Marketing Plan<\/p>\\n<!-- \/wp:paragraph -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Integrated Marketing Communication\",\"curricular_plan_cu_period\":\"2nd Semester\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"30 h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>The role of communication in marketing<\/li><li>integrated communication<\/li><li>The techniques of communication<\/li><li>Understanding the consumer target<\/li><li>Marketing communication strategies;<\/li><li>Marketing communication tactics: the communication mix<\/li><li>The planning and implementation of communication<\/li><\/ol>\\n<!-- \/wp:list -->\"}]},{\"curricular_plan_section_title\":\"2nd Year\",\"curricular_plan_cus\":[{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Methodology and Research Design\",\"curricular_plan_cu_period\":\"1st Semester\",\"curricular_plan_cu_ects\":\"8\",\"curricular_plan_cu_duration\":\"45 h\",\"curricular_plan_cu_description\":\"<!-- wp:list -->\\n<ul><li>Knowledge and knowledge development.<\/li><li>Scientific Method.<\/li><li>Scientific Research: characteristics, classification and stages.<\/li><li>Responsibility and ethical challenges in scientific research.<\/li><li>Structure of a research project.<\/li><li>Operationalization of the research project: definition of the theoretical framework, collection and data analysis.<\/li><li>Writing and presenting the research project and the results obtained.<\/li><\/ul>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Dissertation\/Project\/Internship\",\"curricular_plan_cu_period\":\"Annual\",\"curricular_plan_cu_ects\":\"52\",\"curricular_plan_cu_duration\":\"\",\"curricular_plan_cu_description\":\"<!-- wp:paragraph -->\\n<p>Students must choose one of the following curricular units:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Dissertation <\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>Personalised tutorial guidance for the development and organisation of a scientific dissertation in the field of marketing. The specific<br>contents are defined on a case-by-case basis by the supervisor, depending on the student's choice of research topic, objectives and<br>methodological options. In general terms, they include:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Presentation of the research<\/li><li>Literature review and development of research hypotheses<\/li><li>Research methodology<\/li><li>Results analysis<\/li><li>Discussion of results<\/li><li>Conclusion<\/li><\/ol>\\n<!-- \/wp:list -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Project <\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>Personalised tutorial guidance for the development and organisation of the marketing project. The specific contents are defined on a<br>caseby-case basis by the supervisor, depending on the student's choice of topic, project objectives and methodological options. In general<br>terms they include:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Presentation of the project<\/li><li>Internal and external diagnostic<\/li><li>Definition of objectives<\/li><li>Strategic and operational options<\/li><li>Project implementation and evaluation<\/li><li>Conclusion<\/li><\/ol>\\n<!-- \/wp:list -->\\n\\n<!-- wp:list -->\\n<ul><li><strong>Internship<\/strong><\/li><\/ul>\\n<!-- \/wp:list -->\\n\\n<!-- wp:paragraph -->\\n<p>Personalised tutorial guidance for the development and organisation of the marketing internship and the internship report. The specific<br>contents are defined on a case-by-case basis by the supervisor, depending on the student's choice of internship topic and aims, and<br>methodological options. In general terms they include:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Presentation of the problem to be addressed and the internship activities<\/li><li>Internal and external diagnostic<\/li><li>Definition of objectives<\/li><li>Strategic and operational options<\/li><li>Implementation and evaluation<\/li><li>Conclusion<\/li><\/ol>\\n<!-- \/wp:list -->\"}]}]","custompostfields_course_testimonies":"","custompostfields_course_short_notice":"Vagas abertas para 2020\/2021","custompostfields_post-association_course_enrolment_link":{"opensInNewTab":true},"custompostfields_course_accreditation":"<!-- wp:paragraph -->\n<p>State: Accredited<br>Number of years of accreditation: 6<br>Publication date: 20\/12\/2024<br><a rel=\"noreferrer noopener\" href=\"https:\/\/si.a3es.pt\/sia3es\/page?stage=ConsultaPublicaProcesso&amp;processID=3397\" data-type=\"URL\" data-id=\"https:\/\/si.a3es.pt\/sia3es\/page?stage=ConsultaPublicaProcesso&amp;processID=3397\" target=\"_blank\">Acredita\u00e7\u00e3o A3ES<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_dges_registration":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.dges.gov.pt\/simges\/public\/www\/cursos\/4414\" target=\"_blank\" rel=\"noreferrer noopener\">Link to Registration<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_footer":""},"course_city":[285],"enrolment_state":[8],"course_language":[55],"course_schedule":[11],"course_domain":[13],"course_school":[71],"course_type":[52],"course_tax":[],"_links":{"self":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course\/488"}],"collection":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/types\/course"}],"version-history":[{"count":24,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course\/488\/revisions"}],"predecessor-version":[{"id":49576,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course\/488\/revisions\/49576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/media\/44362"}],"wp:attachment":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"course_city","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_city?post=488"},{"taxonomy":"enrolment_state","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/enrolment_state?post=488"},{"taxonomy":"course_language","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_language?post=488"},{"taxonomy":"course_schedule","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_schedule?post=488"},{"taxonomy":"course_domain","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_domain?post=488"},{"taxonomy":"course_school","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_school?post=488"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_type?post=488"},{"taxonomy":"course_tax","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_tax?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}