{"id":710,"date":"2014-11-17T11:39:23","date_gmt":"2014-11-17T11:39:23","guid":{"rendered":"http:\/\/sites.ipleiria.pt\/ipleiria-courses\/?post_type=course&#038;p=710"},"modified":"2026-03-20T19:54:38","modified_gmt":"2026-03-20T19:54:38","slug":"master-in-marketing-and-tourism-promotion","status":"publish","type":"course","link":"https:\/\/www.ipleiria.pt\/en\/course\/master-in-marketing-and-tourism-promotion\/","title":{"rendered":"Marketing and Tourism Promotion"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"d-flex flex-column\">\n <h1 class=\"is-style-theme-title order-2\">Marketing and Tourism Promotion<\/h1>\n   <div class=\"block post-field post-subtitle course-type order-1\">\n <div class=\"sr-only hide-from-gutenberg\">Course Type: <\/div>\n <div class=\"is-style-theme-subtitle-inherit-color\">Master\u2019s Programme<\/div>\n <\/div>\n <\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\" style=\"flex-basis:70%\">\n\n\n\n<div class=\"post-field clearfix\">\n<h2 class=\"post-title font-weight-semibold h6 m-0 mt-4 p-0\" style=\"font-size: 1rem\">Programme Coordinator<\/h2>\n<div>\n<p>J\u00falia Fragoso da Fonseca<br><a rel=\"noreferrer noopener\" href=\"mailto:julia.fonseca@ipleiria.pt\" target=\"_blank\">julia.fonseca@ipleiria.pt<\/a><\/p>\n<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column pl-md-5\" style=\"flex-basis:30%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"post-field course_code\">\n<h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Reference\n<\/h2>\n<div>2039<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_school\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">School<\/h2>\n                                                                        \n            <div class=\"course-meta-value\"><a title=\"Know more about the School of Tourism and Maritime Technology\" href=\"https:\/\/www.ipleiria.pt\/en\/about-us\/schools\/estm\/\">Tourism and Maritime Technology<\/a><\/div>\n                <div class=\"clearfix\"><\/div>\n    <\/div><div class=\"post-field mt-3 course_city\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">City<\/h2>\n                                                                        \n            <div class=\"course-meta-value\"><a title=\"Know more about Peniche\" href=\"https:\/\/www.ipleiria.pt\/en\/live\/student-life\/leiria-region\/peniche\/\">Peniche<\/a><\/div>\n                <div class=\"clearfix\"><\/div>\n    <\/div>    <div class=\"post-field mt-3 course_language\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Language<\/h2>\n        <div>Portuguese<\/div>\n        <div class=\"clearfix\"><\/div>\n    <\/div>    <div class=\"post-field mt-3 course_schedule\">\n        <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Type<\/h2>\n        <div>B-learning<\/div>\n        <div class=\"clearfix\"><\/div>\n    <\/div>\n\n<div class=\"post-field mt-3 course_length\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Length<\/h2>\n    <div>4 semesters<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_vacancies\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Vacancies\n<\/h2>\n    <div>\n<p>General and International student contingent: 25<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_notice\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">Notice<\/h2>\n    <div>\n<p><a href=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTM-Marketing-e-Promocao-Turistica-\u2013-B-learning.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTM-Marketing-e-Promocao-Turistica-\u2013-B-learning.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Edital 2026<\/a> (PT Doc retf)<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field mt-3 course_dges_registration\">\n    <h2 class=\"field-title font-weight-semibold h6 m-0 p-0\" style=\"font-size: 1rem\">DGES certification<\/h2>\n    <div><!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.dges.gov.pt\/simges\/public\/www\/cursos\/4408\" target=\"_blank\" rel=\"noreferrer noopener\">Link to registration<\/a><\/p>\n<!-- \/wp:paragraph --><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gbc-_c6d60f-0b\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#F3F3F3\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:0;padding-bottom:0\"><div id=\"gbc-container-gbc-_c6d60f-0b\" class=\"inner-container\">\n<div class=\"wp-container-6 wp-block-columns removeGap\">\n<div class=\"wp-container-4 wp-block-column is-vertically-aligned-top m-0 d-print-none\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" width=\"1024\" height=\"943\" src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-zen-chung-5749818-1024x943.jpg\" alt=\"\" class=\"wp-image-44360\" srcset=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-zen-chung-5749818-1024x943.jpg 1024w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-zen-chung-5749818-300x276.jpg 300w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-zen-chung-5749818-768x707.jpg 768w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-zen-chung-5749818-1536x1415.jpg 1536w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2014\/11\/pexels-zen-chung-5749818-2048x1886.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column m-0 px-sm-4 scroll-text grey\" style=\"flex-basis:50%\">\n<div id=\"gbc-_abf99b-92\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_abf99b-92\" class=\"inner-container\" style=\"max-width:540px\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"gbc-_46742f-3f\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\" style=\"background-color:#262626\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\"><div id=\"gbc-container-gbc-_46742f-3f\" class=\"inner-container\">\n<div class=\"wp-container-9 wp-block-columns removeGap\">\n<div class=\"wp-container-7 wp-block-column m-0 px-sm-4 scroll-text dark\" style=\"flex-basis:50%\">\n<div id=\"gbc-_961362-11\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full float-right clearfix\" style=\"margin-left:0px;margin-right:0px\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-left:15px;padding-right:15px;padding-top:42px;padding-bottom:15px\"><div id=\"gbc-container-gbc-_961362-11\" class=\"inner-container\" style=\"max-width:540px\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-8 wp-block-column m-0 d-print-none\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02.jpg\" alt=\"\" class=\"wp-image-22612\" srcset=\"https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02.jpg 1024w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02-300x200.jpg 300w, https:\/\/www.ipleiria.pt\/en\/wp-content\/uploads\/sites\/25\/2020\/12\/course_asset_02-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    \n    <section id=\"course-curriculum-section\" aria-labelledby=\"course-curriculum-label\">\n                    \t<div class=\"post-field course_curriculum_list\">\n    \t\t    \t\t    <div id=\"gba_56fcfd-0\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse gba gba-view gba_56fcfd-0\">\n            \t\t<div id=\"gba-pane_c7ff2e-0\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse-pane gba-pane gba-pane-save gba-pane_e1b913-0\">\n            \t\t\t<div class=\"card\">\n            \t\t\t\t<div class=\"card-header\" id=\"gba-pane-heading_c7ff2e-0\">\n            \t\t\t\t\t<div class=\"mb-0\">\n            \t\t\t\t\t\t<button class=\"btn btn-link collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#gba-pane-collapse_c7ff2e-0\" aria-controls=\"gba-pane-collapse_c7ff2e-0\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t<h3 class=\"gba-pane-title\">1st Year<\/h3>\n            \t\t\t\t\t\t<\/button>\n            \t\t\t\t\t<\/div>\n            \t\t\t\t<\/div>\n            \t\t\t\t<div id=\"gba-pane-collapse_c7ff2e-0\" class=\"panel-content collapse\" aria-labelledby=\"gba-pane-heading_c7ff2e-0\" data-parent=\"#gba_56fcfd-0\">\n            \t\t\t\t\t<div class=\"card-body\">\n            \t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t<div class=\"wp-block-table m-0\">\n            \t\t\t\t\t\t\t\t<table class=\"table\">\n            \t\t\t\t\t\t\t\t\t<caption class=\"sr-only\">1st Year<\/caption>\n            \t\t\t\t\t\t\t\t\t<thead class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t<tr class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_code\">ID<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_title\">Name<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_period\">Semester<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_ects\">ECTS<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_duration\">Length<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t<\/thead>\n            \t\t\t\t\t\t\t\t\t<tbody>\n            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-0\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEstudos de Mercado\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS1\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-0\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>MODULE 1<ol><li>Introduction to market research.<\/li><li> Marketing research processes.<\/li><li>B2B and B2C research.<\/li><\/ol><\/li><li>MODULE 2.<ol><li>Exploratory and Conclusive Research Design. <\/li><li>Experimental studies. <\/li><li>Sampling process. <\/li><li>Market research process.<\/li><li>Online survey methods.<\/li><\/ol><\/li><li>MODULE 3. <ol><li>Operationalizing market research. <\/li><li>New trends in market research.<\/li><\/ol><\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-1\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMetodologias de Investiga\u00e7\u00e3o\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS1\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-1\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Objectives and characteristics of scientific methodology<\/li><li>Formulation of a research topic<\/li><li>Literature review<\/li><li>Conceptual framework and research hypotheses<\/li><li>Design of an empirical study<\/li><li>Data collection methodologies and instruments<\/li><li>Communication in research<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-2\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPromo\u00e7\u00e3o e Comunica\u00e7\u00e3o Digital\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS1\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-2\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>MODULE 1.<ol><li>Digital marketing and new trends.<\/li><li>Digital marketing revolution in the tourism industry and research into new approaches in the future. <\/li><li>Evolution and transformations undergone by marketing in the face of digital reality.<\/li><\/ol><\/li><li>MODULE 2. <ol><li>Digital presence formats.<\/li><li>Implementation of the company&#8217;s digital presence in different formats and platforms. <\/li><li>Own Presence, Free Presence (or earned) and Paid Presence.<\/li><\/ol><\/li><li>MODULE 3. <ol><li>Strategic digital communication plan. <\/li><li>Marketing objectives and metrics and KPIs in digital marketing. <\/li><li>Construction of an integrated digital marketing strategy in the tourism industry.<\/li><\/ol><\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-3\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPromo\u00e7\u00e3o nos Mercados Tur\u00edsticos\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS1\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-3\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Tourism<\/li><li>Tourist demand \/ Tourist supply<\/li><li>Market trends<\/li><li>Global Markets and Local Markets<\/li><li>The different types of tourism products\/services<\/li><li>The positioning of destinations<\/li><li>Marketing Mix &#8211; 7 P&#8217;s<\/li><li>The importance of promotion for the sustainability of destinations <ol><li>Promotion to OT and AV intermediaries <\/li><li>Promotion to consumers <\/li><li>Push and Pull Strategy<\/li><\/ol><\/li><li>9. Development of communication\/promotion plan<\/li><li>Monitoring of tourism communication \/ promotion plans<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-4\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSemin\u00e1rios I\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS1\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-4\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<p>The programme content is largely defined by the speakers, who are invited and available on a case-by-case basis. However, in the Seminar programme, Master&#8217;s students must:<\/p>\n\n\n\n<ol><li>Attend seminars on the areas in question. <\/li><li>Draw up reports on the discussions presented. <\/li><li>Build a capacity for substantive analysis and criticism of the topics presented<\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-0-5\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tComportamento do Consumidor\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS1\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-0-5\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<ol><li>Study of consumer behaviour. <ol><li>Concept of consumer behaviour <\/li><li>History of consumer behaviour.<\/li><li>The consumer today, developments and future trends.<\/li><li>Importance of the study of consumer behaviour for Marketing and Tourism Promotion.<\/li><\/ol><\/li><li>Theories of consumer behaviour in Tourism<\/li><li>Determinants of demand<ol><li>Motivating and Determining Factors<\/li><li>Individual explanatory internal conditions.<\/li><li>External explanatory social and cultural constraints.<\/li><\/ol><\/li><li>The Purchase Decision in Tourism.<ol><li>Types of purchase.<\/li><li>The purchase decision steps.<\/li><li>Typologies of consumers in Tourism.<\/li><\/ol><\/li><li>The behaviour of the online consumer<\/li><li>Introduction to Neuroscience applied to consumption.<ol><li>Concept of Neuromarketing<\/li><li>Sensory systems.<\/li><li>Neuromarketing applied to Tourism<\/li><\/ol><\/li><\/ol>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGest\u00e3o do Relacionamento com Clientes\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS2\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tImagem dos Destinos Tur\u00edsticos\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS2\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLegisla\u00e7\u00e3o e Com\u00e9rcio Internacional\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS2\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing e Decis\u00e3o Estrat\u00e9gica\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS2\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSemin\u00e1rios II\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS2\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tE-Marketing Tur\u00edstico\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS2\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t34h\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t<\/tbody>\n            \t\t\t\t\t\t\t\t<\/table>\n            \t\t\t\t\t\t\t<\/div>\n            \t\t\t\t\t\t            \t\t\t\t\t<\/div>\t\t\t\t\t\t\t\n            \t\t\t\t<\/div>\n            \t\t\t<\/div>\n            \t\t<\/div>\n            \t<\/div>\n    \t\t    \t\t    <div id=\"gba_56fcfd-1\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse gba gba-view gba_56fcfd-1\">\n            \t\t<div id=\"gba-pane_c7ff2e-1\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-collapse-pane gba-pane gba-pane-save gba-pane_e1b913-1\">\n            \t\t\t<div class=\"card\">\n            \t\t\t\t<div class=\"card-header\" id=\"gba-pane-heading_c7ff2e-1\">\n            \t\t\t\t\t<div class=\"mb-0\">\n            \t\t\t\t\t\t<button class=\"btn btn-link collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#gba-pane-collapse_c7ff2e-1\" aria-controls=\"gba-pane-collapse_c7ff2e-1\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t<h3 class=\"gba-pane-title\">2nd Year<\/h3>\n            \t\t\t\t\t\t<\/button>\n            \t\t\t\t\t<\/div>\n            \t\t\t\t<\/div>\n            \t\t\t\t<div id=\"gba-pane-collapse_c7ff2e-1\" class=\"panel-content collapse\" aria-labelledby=\"gba-pane-heading_c7ff2e-1\" data-parent=\"#gba_56fcfd-1\">\n            \t\t\t\t\t<div class=\"card-body\">\n            \t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t            \t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t<div class=\"wp-block-table m-0\">\n            \t\t\t\t\t\t\t\t<table class=\"table\">\n            \t\t\t\t\t\t\t\t\t<caption class=\"sr-only\">2nd Year<\/caption>\n            \t\t\t\t\t\t\t\t\t<thead class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t<tr class=\"sr-only\">\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_code\">ID<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_title\">Name<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_period\">Semester<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_ects\">ECTS<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sr-only curricular_plan_cu_field curricular_plan_cu_duration\">Length<\/th>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t<\/thead>\n            \t\t\t\t\t\t\t\t\t<tbody>\n            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<tr>\n            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_code\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_title\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-link p-0 text-left\" data-toggle=\"collapse\" href=\"#cu-desc-1-0\" role=\"button\" aria-expanded=\"false\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOp\u00e7\u00e3o Mest. Marketing e Promo\u00e7\u00e3o Tur\u00edstica II\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_period\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tA\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_ects\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t60\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"curricular_plan_cu_field curricular_plan_cu_duration\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t<tr id=\"cu-desc-1-0\" class=\"collapse\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"100%\" class=\"curricular_plan_cu_field curricular_plan_cu_description p-3\">\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<p>2039213 \u2013 Disserta\u00e7\u00e3o 2039214 \u2013 Projecto 2039215 \u2013 Est\u00e1gio<\/p>\n\n            \t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n            \t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n            \t\t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t\t            \t\t\t\t\t\t\t\t\t<\/tbody>\n            \t\t\t\t\t\t\t\t<\/table>\n            \t\t\t\t\t\t\t<\/div>\n            \t\t\t\t\t\t            \t\t\t\t\t<\/div>\t\t\t\t\t\t\t\n            \t\t\t\t<\/div>\n            \t\t\t<\/div>\n            \t\t<\/div>\n            \t<\/div>\n    \t\t    \t<\/div>\n    <\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-13 wp-block-columns\">\n<div class=\"wp-container-10 wp-block-column\"><div class=\"post-field course_public_notice\">\n   <h3 class=\"pt-0 field-title\">Entry Requirements<\/h2>\n    <div>\n<ul><li>a) Holders of a degree or legal equivalent in the areas of Marketing, Tourism and related areas;<\/li><li>b) Holders of a foreign academic degree conferred following a 1st. cycle of studies organized according to the principles of the Bologna Process, for a State acceding to this process in the areas of Marketing, Tourism and areas like;<\/li><li>c) Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School;<\/li><li>d) Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School;<\/li><li>e) Students who are close to completing their undergraduate degree in the field required for entering the Master\u2019s degree, and declare it in their application.<\/li><\/ul>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-container-11 wp-block-column\" style=\"flex-basis:3%\"><\/div>\n\n\n\n<div class=\"wp-container-12 wp-block-column\"><div class=\"post-field course_accreditation\">\n   <h3 class=\"field-title\">Accreditation<\/h2>\n    <div><!-- wp:paragraph -->\n<p><span class=\"semi-bold\">State:<\/span>\u00a0Accredited<br><span class=\"semi-bold\">Number of years of accreditation:<\/span>\u00a06<br><span class=\"semi-bold\">Publication Date:<\/span>\u00a020\/10\/2024<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/si.a3es.pt\/sia3es\/\/page?stage=ConsultaPublicaProcesso&amp;processID=3405#none\" data-type=\"URL\" data-id=\"https:\/\/si.a3es.pt\/sia3es\/\/page?stage=ConsultaPublicaProcesso&amp;processID=3405#none\" target=\"_blank\" rel=\"noreferrer noopener\">A3ES Accreditation<\/a><\/p>\n<!-- \/wp:paragraph --><\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"post-field course_more_information\">\n   <h3 class=\"field-title\">More Information<\/h2>\n    <div>\n<p>Contacts<br>E-mail:&nbsp;<a href=\"mailto:studywithus@ipleiria.pt\" target=\"_blank\" rel=\"noreferrer noopener\">studywithus@ipleiria.pt<\/a><\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gbc-_e8a439-20\" class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full\"><div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div><div class=\"gbc-wrapper\" style=\"padding-top:100px;padding-bottom:60px\"><div id=\"gbc-container-gbc-_e8a439-20\" class=\"inner-container container\">\n<div class=\"wp-container-17 wp-block-columns\">\n<div class=\"wp-container-14 wp-block-column\"><div class=\"post-field course_application_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Application Fee<\/h2>\n    <div>60\u20ac<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-15 wp-block-column\"><div class=\"post-field course_enrolment_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Enrolment Fee<\/h2>\n    <div>\n<p>General contingent: 50 \u20ac<br \/>International student contingent: 100\u20ac<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-16 wp-block-column\"><div class=\"post-field course_tuition_fee\">\n   <h3 class=\"has-text-align-center pt-0 field-title\">Tuition Fee<\/h2>\n    <div>\n<p>General contingent: 1.140,00 \u20ac<br \/>International student contingent 3.000,00 \u20ac<\/p>\n<\/div>\n    <div class=\"clearfix\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n<div class=\"wp-block-pt-ipleiria-ued-wp-theme-ipleiria-gutenbergblocks-container gbc gbc-view row-valign-top align-full \">\n    <div class=\"gbc-background\" style=\"background-color:#262626\"><\/div>\n    <div class=\"gbc-background-overlay gbc-background-overlay-normal\" style=\"opacity:0.3\"><\/div>\n    <div class=\"gbc-wrapper\" style=\"padding-top:100px;padding-bottom:60px\">\n        <div id=\"gbc-container-_2a836c-36\" class=\"inner-container container\">\n            <h2 class=\"has-text-align-center is-style-theme-title has-dark-title-text-color-color has-text-color\">Online Application<\/h2>\n            <p class=\"has-text-align-center has-dark-title-text-color-color has-text-color\">Use the button bellow to start your application.<\/p>                                                                                                        \n                    <div class=\"wp-block-buttons aligncenter is-content-justification-center\">\n                        <div class=\"wp-block-button is-style-theme-button-outline\">\n                            <a class=\"wp-block-button__link has-title-text-color-color has-dark-title-text-color-background-color has-text-color has-background\" href=\"https:\/\/www.ipleiria.pt\/en\/study\/applications\/masters-applications\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to apply<\/a>\n                    \n                        <\/div>\n                    <\/div>\n                <\/div>\n    <\/div>\n<\/div>\n    <div style=\"margin-bottom: 40px;\"><\/div>\n\n\n                                    ","protected":false},"featured_media":44359,"template":"","meta":{"multilingual_post_translation":"{\"pt-PT\":{\"url\":\"https:\/\/www.ipleiria.pt\/curso\/mestrado-em-marketing-e-promocao-turistica\/\",\"postID\":null,\"postTitle\":\"\",\"siteID\":1,\"customURL\":true,\"languageInfo\":{\"multilingual_site_api_url\":\"https:\/\/www.ipleiria.pt\/wp-json\/\",\"name\":\"Portugu\u00eas\",\"locale\":\"pt_PT\"}}}","custompostfields_course-video":"","custompostfields_course_certificates":"","custompostfields_course_vacancies_geral":"","custompostfields_course_vacancies_international":"","custompostfields_course_tuition_fee_geral":"","custompostfields_course_application":"","custompostfields_course_tuition_fee_international":"","custompostfields_course-curriculum_pdf":0,"custompostfields_course_enrolment_fee_general":"","custompostfields_course_enrolment_fee_international":"","custompostfields_course_announcement":"","custompostfields_meta-description":"","custompostfields_course-study-plan":"","custompostfields_course_presentation":"","custompostfields_course_content":"","custompostfields_course_code":"2039","custompostfields_course_public_notice":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTM-Marketing-e-Promocao-Turistica-\u2013-B-learning.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.ipleiria.pt\/wp-content\/uploads\/2026\/03\/Edital-ESTM-Marketing-e-Promocao-Turistica-\u2013-B-learning.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Edital 2026<\/a> (PT Doc retf)<\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_length":"4 semesters","custompostfields_course_ects":"120","custompostfields_course_supervisor":"<!-- wp:paragraph -->\n<p>J\u00falia Fragoso da Fonseca<br><a rel=\"noreferrer noopener\" href=\"mailto:julia.fonseca@ipleiria.pt\" target=\"_blank\">julia.fonseca@ipleiria.pt<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_vacancies":"<!-- wp:paragraph -->\n<p>General and International student contingent: 25<\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_application_fee":"60\u20ac","custompostfields_course_enrolment_fee":"<!-- wp:freeform -->\n<p>General contingent: 50 \u20ac<br \/>International student contingent: 100\u20ac<\/p>\n<!-- \/wp:freeform -->","custompostfields_course_tuition_fee":"<!-- wp:freeform -->\n<p>General contingent: 1.140,00 \u20ac<br \/>International student contingent 3.000,00 \u20ac<\/p>\n<!-- \/wp:freeform -->","custompostfields_course_goals":"<!-- wp:freeform \/-->","custompostfields_course_future_studies":"","custompostfields_course_career_prospects":"","custompostfields_course_entry_requirements":"<!-- wp:list -->\n<ul><li>a) Holders of a degree or legal equivalent in the areas of Marketing, Tourism and related areas;<\/li><li>b) Holders of a foreign academic degree conferred following a 1st. cycle of studies organized according to the principles of the Bologna Process, for a State acceding to this process in the areas of Marketing, Tourism and areas like;<\/li><li>c) Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School;<\/li><li>d) Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School;<\/li><li>e) Students who are close to completing their undergraduate degree in the field required for entering the Master\u2019s degree, and declare it in their application.<\/li><\/ul>\n<!-- \/wp:list -->","custompostfields_course_more_information":"<!-- wp:paragraph -->\n<p>Contacts<br>E-mail:&nbsp;<a href=\"mailto:studywithus@ipleiria.pt\" target=\"_blank\" rel=\"noreferrer noopener\">studywithus@ipleiria.pt<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_curriculum":"[{\"curricular_plan_section_title\":\"1st Year\",\"curricular_plan_cus\":[{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Estudos de Mercado\",\"curricular_plan_cu_period\":\"S1\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>MODULE 1<ol><li>Introduction to market research.<\/li><li> Marketing research processes.<\/li><li>B2B and B2C research.<\/li><\/ol><\/li><li>MODULE 2.<ol><li>Exploratory and Conclusive Research Design. <\/li><li>Experimental studies. <\/li><li>Sampling process. <\/li><li>Market research process.<\/li><li>Online survey methods.<\/li><\/ol><\/li><li>MODULE 3. <ol><li>Operationalizing market research. <\/li><li>New trends in market research.<\/li><\/ol><\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Metodologias de Investiga\u00e7\u00e3o\",\"curricular_plan_cu_period\":\"S1\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Objectives and characteristics of scientific methodology<\/li><li>Formulation of a research topic<\/li><li>Literature review<\/li><li>Conceptual framework and research hypotheses<\/li><li>Design of an empirical study<\/li><li>Data collection methodologies and instruments<\/li><li>Communication in research<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Promo\u00e7\u00e3o e Comunica\u00e7\u00e3o Digital\",\"curricular_plan_cu_period\":\"S1\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>MODULE 1.<ol><li>Digital marketing and new trends.<\/li><li>Digital marketing revolution in the tourism industry and research into new approaches in the future. <\/li><li>Evolution and transformations undergone by marketing in the face of digital reality.<\/li><\/ol><\/li><li>MODULE 2. <ol><li>Digital presence formats.<\/li><li>Implementation of the company's digital presence in different formats and platforms. <\/li><li>Own Presence, Free Presence (or earned) and Paid Presence.<\/li><\/ol><\/li><li>MODULE 3. <ol><li>Strategic digital communication plan. <\/li><li>Marketing objectives and metrics and KPIs in digital marketing. <\/li><li>Construction of an integrated digital marketing strategy in the tourism industry.<\/li><\/ol><\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Promo\u00e7\u00e3o nos Mercados Tur\u00edsticos\",\"curricular_plan_cu_period\":\"S1\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Tourism<\/li><li>Tourist demand \/ Tourist supply<\/li><li>Market trends<\/li><li>Global Markets and Local Markets<\/li><li>The different types of tourism products\/services<\/li><li>The positioning of destinations<\/li><li>Marketing Mix - 7 P's<\/li><li>The importance of promotion for the sustainability of destinations <ol><li>Promotion to OT and AV intermediaries <\/li><li>Promotion to consumers <\/li><li>Push and Pull Strategy<\/li><\/ol><\/li><li>9. Development of communication\/promotion plan<\/li><li>Monitoring of tourism communication \/ promotion plans<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Semin\u00e1rios I\",\"curricular_plan_cu_period\":\"S1\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"<!-- wp:paragraph -->\\n<p>The programme content is largely defined by the speakers, who are invited and available on a case-by-case basis. However, in the Seminar programme, Master's students must:<\/p>\\n<!-- \/wp:paragraph -->\\n\\n<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Attend seminars on the areas in question. <\/li><li>Draw up reports on the discussions presented. <\/li><li>Build a capacity for substantive analysis and criticism of the topics presented<\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Comportamento do Consumidor\",\"curricular_plan_cu_period\":\"S1\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"<!-- wp:list {\\\"ordered\\\":true} -->\\n<ol><li>Study of consumer behaviour. <ol><li>Concept of consumer behaviour <\/li><li>History of consumer behaviour.<\/li><li>The consumer today, developments and future trends.<\/li><li>Importance of the study of consumer behaviour for Marketing and Tourism Promotion.<\/li><\/ol><\/li><li>Theories of consumer behaviour in Tourism<\/li><li>Determinants of demand<ol><li>Motivating and Determining Factors<\/li><li>Individual explanatory internal conditions.<\/li><li>External explanatory social and cultural constraints.<\/li><\/ol><\/li><li>The Purchase Decision in Tourism.<ol><li>Types of purchase.<\/li><li>The purchase decision steps.<\/li><li>Typologies of consumers in Tourism.<\/li><\/ol><\/li><li>The behaviour of the online consumer<\/li><li>Introduction to Neuroscience applied to consumption.<ol><li>Concept of Neuromarketing<\/li><li>Sensory systems.<\/li><li>Neuromarketing applied to Tourism<\/li><\/ol><\/li><\/ol>\\n<!-- \/wp:list -->\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Gest\u00e3o do Relacionamento com Clientes\",\"curricular_plan_cu_period\":\"S2\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Imagem dos Destinos Tur\u00edsticos\",\"curricular_plan_cu_period\":\"S2\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Legisla\u00e7\u00e3o e Com\u00e9rcio Internacional\",\"curricular_plan_cu_period\":\"S2\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Marketing e Decis\u00e3o Estrat\u00e9gica\",\"curricular_plan_cu_period\":\"S2\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Semin\u00e1rios II\",\"curricular_plan_cu_period\":\"S2\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"\"},{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"E-Marketing Tur\u00edstico\",\"curricular_plan_cu_period\":\"S2\",\"curricular_plan_cu_ects\":\"5\",\"curricular_plan_cu_duration\":\"34h\",\"curricular_plan_cu_description\":\"\"}]},{\"curricular_plan_section_title\":\"2nd Year\",\"curricular_plan_cus\":[{\"curricular_plan_cu_code\":\"\",\"curricular_plan_cu_title\":\"Op\u00e7\u00e3o Mest. Marketing e Promo\u00e7\u00e3o Tur\u00edstica II\",\"curricular_plan_cu_period\":\"A\",\"curricular_plan_cu_ects\":\"60\",\"curricular_plan_cu_duration\":\"\",\"curricular_plan_cu_description\":\"<!-- wp:paragraph {\\\"placeholder\\\":\\\"Definir descri\u00e7\u00e3o...\\\"} -->\\n<p>2039213 \u2013 Disserta\u00e7\u00e3o 2039214 \u2013 Projecto 2039215 \u2013 Est\u00e1gio<\/p>\\n<!-- \/wp:paragraph -->\"}]}]","custompostfields_course_testimonies":"","custompostfields_course_short_notice":"Vagas abertas para 2020\/2021","custompostfields_post-association_course_enrolment_link":{"opensInNewTab":true},"custompostfields_course_accreditation":"<!-- wp:paragraph -->\n<p><span class=\"semi-bold\">State:<\/span>\u00a0Accredited<br><span class=\"semi-bold\">Number of years of accreditation:<\/span>\u00a06<br><span class=\"semi-bold\">Publication Date:<\/span>\u00a020\/10\/2024<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/si.a3es.pt\/sia3es\/\/page?stage=ConsultaPublicaProcesso&amp;processID=3405#none\" data-type=\"URL\" data-id=\"https:\/\/si.a3es.pt\/sia3es\/\/page?stage=ConsultaPublicaProcesso&amp;processID=3405#none\" target=\"_blank\" rel=\"noreferrer noopener\">A3ES Accreditation<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_dges_registration":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.dges.gov.pt\/simges\/public\/www\/cursos\/4408\" target=\"_blank\" rel=\"noreferrer noopener\">Link to registration<\/a><\/p>\n<!-- \/wp:paragraph -->","custompostfields_course_footer":""},"course_city":[286],"enrolment_state":[8],"course_language":[55],"course_schedule":[11],"course_domain":[73],"course_school":[75],"course_type":[52],"course_tax":[],"_links":{"self":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course\/710"}],"collection":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/types\/course"}],"version-history":[{"count":25,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course\/710\/revisions"}],"predecessor-version":[{"id":49538,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course\/710\/revisions\/49538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/media\/44359"}],"wp:attachment":[{"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"course_city","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_city?post=710"},{"taxonomy":"enrolment_state","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/enrolment_state?post=710"},{"taxonomy":"course_language","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_language?post=710"},{"taxonomy":"course_schedule","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_schedule?post=710"},{"taxonomy":"course_domain","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_domain?post=710"},{"taxonomy":"course_school","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_school?post=710"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_type?post=710"},{"taxonomy":"course_tax","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/en\/wp-json\/wp\/v2\/course_tax?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}