

Packaging design
Simon Frouws
OPEN CLASS
MAY 28TH OF 2026, 10AM
ROOM 50 OF EP1 – ESAD.CR
Simon Frouws is a creative director, designer and illustrator with 20 years of experience, he specialises in branding and packaging design for wines, spirits and other luxury goods. He takes pleasure in combining purpose and beauty in each of his projects. He will be sharing his professional experience, talking about his career path, his work and his design methodology, showcasing magnificent examples of packaging design.
He has had the privilege of collaborating with esteemed clients around the globe, including Pernod Ricard, Jägermeister, Diageo, Tequila Komos, Jacob’s Creek, Williams-Sonoma, Universal Music, Derren Brown and David Copperfield.
Creative director, designer and illustrator with 20 years of experience specializing in branding and packaging design for wines, spirits and other luxury goods. He takes pride in infusing each project with both beauty and purpose.
He has had the privilege of collaborating with esteemed clients around the globe, including Pernod Ricard, Jägermeister, Diageo, Tequila Komos, Jacob’s Creek, Williams-Sonoma, Universal Music, Derren Brown and David Copperfield.