Partnership between ESAD.CR and Unilever FIMA

In a partnership with Unilever FIMA, the students of the 3rd year of the Degree in Graphic and Multimedia Design, daytime and post-labour classes, developed a visibility project for Olá ice creams, having culminated in a presentation of the obtained results at the auditorium of ESAD.CR.

This project, where creative solutions were sought between speculation and real production, addressed new formats for posters, packaging, pricing, point of sale, among other communication supports for the brand. Developed in the Graphic Design Project III class, involved more than 90 students, including students from the Erasmus+ program, with teachers António Costa, Inês Laranjeira and Miguel Macedo.

With these images, we unveil a bit of the process and the students final presentation, along with the teachers involved in the project, the Olá Marketing Out-Of-Home Office and management and also AIRO.