Designer Brands vs Design Brands

Gonçalo Prudêncio

april 17th ,
Room 24, EP.2

There is a growing number of furniture and accessories brands founded by designers. This seems to be a trend to last. Will designers be prepared for a business that is 90% about commerce and 10% about design? And the universities?

Gonçalo Prudêncio
A Lisbon School of Architecture graduate, having enrolled as well in Politecnico di Milano (1999), he starts his professional journey in Rotterdam (NL), on 2000. On 2002, he moves to Copenhagen (DK), where he works with IKEA developing furniture for PS collection. He founds GPOD | Gonçalo Prudêncio Office for Design, in 2006, Sintra. By the end of 2013, he founds Make it, which consists of a consulting service for product development, with its goal being to potentiate national production. By 2016, he creates the furniture and accessories’ brand Ghome.