{"id":17646,"date":"2022-05-17T09:58:06","date_gmt":"2022-05-17T08:58:06","guid":{"rendered":"https:\/\/www.ipleiria.pt\/esadcr\/?p=17646"},"modified":"2022-05-27T14:45:56","modified_gmt":"2022-05-27T13:45:56","slug":"the-book-is-not-yogurt-product-marketing-or-cultural-communication%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/www.ipleiria.pt\/esadcr\/2022\/05\/17\/the-book-is-not-yogurt-product-marketing-or-cultural-communication%ef%bf%bc\/","title":{"rendered":"The book is not yogurt: product marketing or cultural communication\ufffc"},"content":{"rendered":"\n
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The book is not yogurt: product marketing or cultural communication<\/em><\/h2>\n\n\n\n

Martin Kasarda
Pan-European University, Media Faculty, Eslov\u00e1quia<\/em><\/h3>\n\n\n\n
Confer\u00eancia
26\/05
15:30h
Audit\u00f3rio ep1<\/h5>\n\n\n\n

A book is not a yogurt: product marketing or cultural communication? <\/strong><\/p>\n\n\n\n

Annotation: <\/p>\n\n\n\n

A book represents a specific cultural and social object in which different levels and types of thought (artistic, scientific, social) intersect. At the same time, a book is also a common part of the production of the creative industry, and the book itself uses both traditional and specific communication channels to promote itself. Today, book production for the mass reader works with specific marketing practices not encountered with other products, or uses (and defines) the specificities of cultural marketing. However, a book is not only a commodity but also a product of special social value. To place it successfully on the market, we cannot homogenize individual book titles. <\/p>\n\n\n\n

https:\/\/www.paneurouni.com\/kontakty-masmedii\/doc-phdr-martin-kasarda-dr-2\/<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"The book is not yogurt: product marketing or cultural communication Martin KasardaPan-European University, Media Faculty, Eslov\u00e1quia Confer\u00eancia26\/0515:30hAudit\u00f3rio ep1 A book is not a yogurt: product marketing or cultural communication?  Annotation:  A book represents a specific cultural and social object in which different levels and types of thought (artistic, scientific, social) intersect. At the same time, […]","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"multilingual_post_translation":"","custompostfields_banners":"","custompostfields_post-association_course-gallery":[],"custompostfields_titulo-homepage":"","custompostfields_event-date":"2022-05-17","custompostfields_event-end-date":"2022-05-17","custompostfields_front-page-gallery-thumbnails":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/posts\/17646"}],"collection":[{"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/comments?post=17646"}],"version-history":[{"count":7,"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/posts\/17646\/revisions"}],"predecessor-version":[{"id":18416,"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/posts\/17646\/revisions\/18416"}],"wp:attachment":[{"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/media?parent=17646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/categories?post=17646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/esadcr\/wp-json\/wp\/v2\/tags?post=17646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}