{"id":10798,"date":"2025-10-10T13:49:16","date_gmt":"2025-10-10T12:49:16","guid":{"rendered":"https:\/\/www.ipleiria.pt\/estm\/?p=10798"},"modified":"2025-10-27T11:24:42","modified_gmt":"2025-10-27T11:24:42","slug":"aula-aberta-o-impacto-dos-eventos-nos-destinos-comunicacao-e-promocao","status":"publish","type":"post","link":"https:\/\/www.ipleiria.pt\/estm\/aula-aberta-o-impacto-dos-eventos-nos-destinos-comunicacao-e-promocao\/","title":{"rendered":"Aula Aberta \u201cO impacto dos eventos nos destinos: comunica\u00e7\u00e3o e promo\u00e7\u00e3o\u201d"},"content":{"rendered":"\n<h2 class=\"is-style-theme-title\">O impacto dos eventos nos destinos: comunica\u00e7\u00e3o e promo\u00e7\u00e3o<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<p>No dia <strong><s>16 de outubro<\/s><\/strong>, (NOVA DATA)  <strong>23 de outubro<\/strong>, entre as <strong>14h00 e as 16h30<\/strong>, a Escola Superior de Turismo e Tecnologia do Mar recebe <strong>Rui Penetra<\/strong> e <strong>Catarina Varela<\/strong>, da empresa municipal <strong>Promotorres<\/strong>, para uma aula aberta dedicada ao tema <em>\u201cO impacto dos eventos nos destinos: comunica\u00e7\u00e3o e promo\u00e7\u00e3o\u201d<\/em>.<\/p>\n\n\n\n<p>A sess\u00e3o decorrer\u00e1 no <strong>anfiteatro<\/strong> e \u00e9 dirigida aos estudantes das licenciaturas em <strong>Turismo<\/strong> e <strong>Gest\u00e3o de Eventos<\/strong>, no \u00e2mbito das unidades curriculares de <strong>Mercados e Produtos Tur\u00edsticos<\/strong> e <strong>Marketing Relacional em Eventos<\/strong>, sob organiza\u00e7\u00e3o das docentes <strong>Dulcineia Ramos<\/strong> e <strong>J\u00falia Fonseca<\/strong>.<\/p>\n\n\n\n<p>Esta aula aberta pretende explorar o papel estrat\u00e9gico dos eventos na valoriza\u00e7\u00e3o e promo\u00e7\u00e3o dos destinos tur\u00edsticos, destacando a import\u00e2ncia da comunica\u00e7\u00e3o integrada e do trabalho em rede entre entidades locais e regionais.<\/p>\n\n\n\n<p>A entrada \u00e9 livre.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"819\" height=\"1024\" src=\"https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/10\/AULAS-ABERTAS-2025-1-819x1024.png\" alt=\"\" class=\"wp-image-10830\" srcset=\"https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/10\/AULAS-ABERTAS-2025-1-819x1024.png 819w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/10\/AULAS-ABERTAS-2025-1-240x300.png 240w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/10\/AULAS-ABERTAS-2025-1-768x960.png 768w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/10\/AULAS-ABERTAS-2025-1.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Anfiteatro","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"multilingual_post_translation":"","custompostfields_evento-data-inicio":"2025-10-23T13:46:00","custompostfields_evento-data-fim":"","custompostfields_evento-hora":"","custompostfields_front-page-gallery-thumbnails":"10835","post_post-custom-url":"","post_post-custom-url-target":""},"categories":[17,22,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/10798"}],"collection":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/comments?post=10798"}],"version-history":[{"count":10,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/10798\/revisions"}],"predecessor-version":[{"id":10893,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/10798\/revisions\/10893"}],"wp:attachment":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/media?parent=10798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/categories?post=10798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/tags?post=10798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}