{"id":9340,"date":"2025-05-07T10:55:57","date_gmt":"2025-05-07T09:55:57","guid":{"rendered":"https:\/\/www.ipleiria.pt\/estm\/?p=9340"},"modified":"2025-05-28T14:15:49","modified_gmt":"2025-05-28T13:15:49","slug":"aula-aberta-a-marca-hoteleira-pestana-cr7","status":"publish","type":"post","link":"https:\/\/www.ipleiria.pt\/estm\/aula-aberta-a-marca-hoteleira-pestana-cr7\/","title":{"rendered":"Aula Aberta: A marca hoteleira Pestana CR7"},"content":{"rendered":"\n<h2 class=\"is-style-theme-title\">A marca hoteleira Pestana CR7<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<p>Dina Alves, diretora de comunica\u00e7\u00e3o do Grupo Pestana, \u00e9 a oradora convidada da pr\u00f3xima aula aberta dos mestrados em Gest\u00e3o e Dire\u00e7\u00e3o Hoteleira e Marketing e Promo\u00e7\u00e3o Tur\u00edstica da ESTM.<\/p>\n\n\n\n<p>Com o tema &#8220;A marca hoteleira Pestana CR7&#8221;, esta sess\u00e3o ser\u00e1 dedicada \u00e0 an\u00e1lise do posicionamento e da comunica\u00e7\u00e3o de uma das marcas mais emblem\u00e1ticas da hotelaria portuguesa, nascida da parceria entre o Grupo Pestana e Cristiano Ronaldo.<\/p>\n\n\n\n<p>A aula decorre online, via Zoom, no dia 7 de maio, entre as 18h00 e as 19h40, e \u00e9 organizada pelo docente Francisco Dias.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Link Zoom: <strong><a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fvideoconf-colibri.zoom.us%2Fj%2F85891760664%3Fpwd%3DWi93SkMvRjZiVFI3RlBVMW4xZDlzUT09&amp;data=05%7C02%7Csilvia.jesus%40ipleiria.pt%7C8f527b18858e43da82c808dd8c90def8%7C536b85ada4484186a9afe3ccad3302c5%7C0%7C0%7C638821276071385102%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=cNAAbpRe8w%2Bk2LW%2B6f1HIoqti%2B48FyhOxCoq35zPFc4%3D&amp;reserved=0\">https:\/\/videoconf-colibri.zoom.us\/j\/85891760664?pwd=Wi93SkMvRjZiVFI3RlBVMW4xZDlzUT09<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"819\" height=\"1024\" src=\"https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-16-819x1024.png\" alt=\"\" class=\"wp-image-9341\" srcset=\"https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-16-819x1024.png 819w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-16-240x300.png 240w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-16-768x960.png 768w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-16.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Online, via zoom","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"multilingual_post_translation":"","custompostfields_evento-data-inicio":"2025-05-07T10:26:00","custompostfields_evento-data-fim":"2025-05-07T10:26:00","custompostfields_evento-hora":"","custompostfields_front-page-gallery-thumbnails":"9342","post_post-custom-url":"","post_post-custom-url-target":""},"categories":[22,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/9340"}],"collection":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/comments?post=9340"}],"version-history":[{"count":7,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/9340\/revisions"}],"predecessor-version":[{"id":9887,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/9340\/revisions\/9887"}],"wp:attachment":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/media?parent=9340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/categories?post=9340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/tags?post=9340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}