{"id":9674,"date":"2025-05-15T15:14:36","date_gmt":"2025-05-15T14:14:36","guid":{"rendered":"https:\/\/www.ipleiria.pt\/estm\/?p=9674"},"modified":"2025-05-28T14:15:21","modified_gmt":"2025-05-28T13:15:21","slug":"aula-abeta-tecnologia-e-inteligencia-artificial-os-novos-desafios-do-marketing-e-da-gestao","status":"publish","type":"post","link":"https:\/\/www.ipleiria.pt\/estm\/aula-abeta-tecnologia-e-inteligencia-artificial-os-novos-desafios-do-marketing-e-da-gestao\/","title":{"rendered":"Aula Aberta &#8211; Tecnologia e Intelig\u00eancia Artificial. Os novos desafios do marketing e da gest\u00e3o"},"content":{"rendered":"\n<h2 class=\"is-style-theme-title\">Tecnologia e Intelig\u00eancia Artificial. Os novos desafios do marketing e da gest\u00e3o<\/h2>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<p>No dia 15 de maio de 2025, \u00e0s 18h00, realiza-se online a aula aberta &#8220;Tecnologia e Intelig\u00eancia Artificial. Os novos desafios do marketing e da gest\u00e3o&#8221;, com a participa\u00e7\u00e3o de Carlos Manuel de Oliveira, investigador em Humantech Marketing Futures, especialista em marketing e intelig\u00eancia artificial, autor e orador.<\/p>\n\n\n\n<p>A sess\u00e3o, promovida no \u00e2mbito dos mestrados em Gest\u00e3o e Dire\u00e7\u00e3o Hoteleira e em Marketing e Promo\u00e7\u00e3o Tur\u00edstica, constitui uma oportunidade para explorar o impacto das novas tecnologias nos modelos de gest\u00e3o e comunica\u00e7\u00e3o, antecipando tend\u00eancias e desafios num cen\u00e1rio em constante transforma\u00e7\u00e3o.<\/p>\n\n\n\n<p>Organiza\u00e7\u00e3o: Professor Rui Martins<br><br>Evento online via Zoom: <\/p>\n\n\n\n<p><a href=\"https:\/\/videoconf-colibri.zoom.us\/j\/93333537904?pwd=kUMNSmLyIOijHBFX0b5nbjjzmaWPZQ.1\">https:\/\/videoconf-colibri.zoom.us\/j\/93333537904?pwd=kUMNSmLyIOijHBFX0b5nbjjzmaWPZQ.1<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"819\" height=\"1024\" src=\"https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-22-819x1024.png\" alt=\"\" class=\"wp-image-9675\" srcset=\"https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-22-819x1024.png 819w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-22-240x300.png 240w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-22-768x960.png 768w, https:\/\/www.ipleiria.pt\/estm\/wp-content\/uploads\/sites\/28\/2025\/05\/AULAS-ABERTAS-2025-22.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Tecnologia e Intelig\u00eancia Artificial. Os novos desafios do marketing e da gest\u00e3o No dia 15 de maio de 2025, \u00e0s 18h00, realiza-se online a aula aberta &#8220;Tecnologia e Intelig\u00eancia Artificial. Os novos desafios do marketing e da gest\u00e3o&#8221;, com a participa\u00e7\u00e3o de Carlos Manuel de Oliveira, investigador em Humantech Marketing Futures, especialista em marketing e [&hellip;]","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"multilingual_post_translation":"","custompostfields_evento-data-inicio":"","custompostfields_evento-data-fim":"","custompostfields_evento-hora":"","custompostfields_front-page-gallery-thumbnails":"9676","post_post-custom-url":"","post_post-custom-url-target":""},"categories":[17,22,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/9674"}],"collection":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/comments?post=9674"}],"version-history":[{"count":3,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/9674\/revisions"}],"predecessor-version":[{"id":9679,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/posts\/9674\/revisions\/9679"}],"wp:attachment":[{"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/media?parent=9674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/categories?post=9674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipleiria.pt\/estm\/wp-json\/wp\/v2\/tags?post=9674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}