THINKING MARKETING AND STRATEGY OUTSIDE THE BOX

Thinking Marketing and Strategy Outside the Box

The aim of this BIP is to involve students in learning and critical thinking related to the marketing and strategy of a start-up company.

This international week is ideal for Business, Management and Marketing students. The teaching team will include teachers and professionals who will be invited to share their on-the-job knowledge, expertise and insights.


Online Phase

Schedule Week 1 – Online

Welcome & Opening Session / Lecture

1) Presentation of the programme (Objectives, Programme and Schedule).
2) The impact of cultural diferences on communication (Cátia Crespo – Polytechnic University of Leiria)
3) Presentation of the type of case study that the students will work on.

Schedule Week 2 – Online

Lecture

Bhout – The Gaming company with the heart of a Fitness leader (Salvador Barros – Bhout)

Lecture

The case of startups (Paulo Martins – Polytechnic University of Leiria; Empowered Startups; Incentea)

Lecture

Practicalities on the face-to-face of the programme.

Schedule Week 3 – Online

Evaluation & Closing Session

Learning Reflexion and delivery of group final reports.
Feedback session.

Face-to-Face Week – Erasmus Week in Leiria

11:00 – 12:30 a.m.Kick Off

Official Welcome (Library)
12:30 – 02:00 p.m.Lunch Break
02:00 – 05:00 p.m.Opening Session / Company Presentation / Case Presentation / 1st Team Work Presentation

Fernando Silva, Joaquim Paulo, Pedro Espírito Santo.
1st team work presentation.
05:30 – 6:30 p.m.Social Programme

International Apero
09:00 – 1:00 p.m.Team Work with Lego Serious Play Method

William Cantú and Susana Rodrigues
1:00 – 02:00 p.m.Lunch Break
02:00 – 05:30 p.m.Team Work – Coaching

Project Development
07:30 – 10:00 p.m.Social Programme

Visit to Leiria Christmas City
08:30 – 12:30 a.m.Team Work – Coaching

Project Development

Cultural Programme Activity

Startup Leiria Visit
12:30 – 02:00 p.m.Lunch Break
02:00 – 6:00 p.m.Cultural Programme Activity

VOID Visit: Bhout box bag

Sport Programme

Sport Activity: Tripela (from ESECS) in Juvelis
09:00 – 12:00 a.m.Team Work – Coaching

Content Production in the city
12:00 – 02:00 p.m.Lunch Break
02:00 – 05:30 p.m.
Team Work – Coaching


Preparation of Presentation
08:00 – 11:00 p.m.Social Programme

Farewell Dinner in a restaurant with traditional Portuguese food
09:00 – 12:00 a.m.Team Work – Coaching

Project Presentation
12:00 – 12:30 a.m.Closing Session

City of Leiria

The youthful mid-sized city of Leiria is spread outside the walls of its mediaeval castle, where most of our services and schools are located.

Safe and with a low cost-of-living, in the city of Leiria you can find the School of Education and Social Sciences, the School of Health Sciences, the School of Technology and Management, and our Main Services.