Thinking Marketing and Strategy Outside the Box
The aim of this BIP is to involve students in learning and critical thinking related to the marketing and strategy of a start-up company.
This international week is ideal for Business, Management and Marketing students. The teaching team will include teachers and professionals who will be invited to share their on-the-job knowledge, expertise and insights.

Online Phase
Schedule Week 1 – Online
Welcome & Opening Session / Lecture
1) Presentation of the programme (Objectives, Programme and Schedule).
2) The impact of cultural diferences on communication (Cátia Crespo – Polytechnic University of Leiria)
3) Presentation of the type of case study that the students will work on.
Schedule Week 2 – Online
Lecture
Bhout – The Gaming company with the heart of a Fitness leader (Salvador Barros – Bhout)
Lecture
The case of startups (Paulo Martins – Polytechnic University of Leiria; Empowered Startups; Incentea)
Lecture
Practicalities on the face-to-face of the programme.
Schedule Week 3 – Online
Evaluation & Closing Session
Learning Reflexion and delivery of group final reports.
Feedback session.
Face-to-Face Week – Erasmus Week in Leiria
11:00 – 12:30 a.m. | Kick Off Official Welcome (Library) |
12:30 – 02:00 p.m. | Lunch Break |
02:00 – 05:00 p.m. | Opening Session / Company Presentation / Case Presentation / 1st Team Work Presentation Fernando Silva, Joaquim Paulo, Pedro Espírito Santo. 1st team work presentation. |
05:30 – 6:30 p.m. | Social Programme International Apero |
09:00 – 1:00 p.m. | Team Work with Lego Serious Play Method William Cantú and Susana Rodrigues |
1:00 – 02:00 p.m. | Lunch Break |
02:00 – 05:30 p.m. | Team Work – Coaching Project Development |
07:30 – 10:00 p.m. | Social Programme Visit to Leiria Christmas City |
08:30 – 12:30 a.m. | Team Work – Coaching Project Development Cultural Programme Activity Startup Leiria Visit |
12:30 – 02:00 p.m. | Lunch Break |
02:00 – 6:00 p.m. | Cultural Programme Activity VOID Visit: Bhout box bag Sport Programme Sport Activity: Tripela (from ESECS) in Juvelis |
09:00 – 12:00 a.m. | Team Work – Coaching Content Production in the city |
12:00 – 02:00 p.m. | Lunch Break |
02:00 – 05:30 p.m. | Team Work – Coaching Preparation of Presentation |
08:00 – 11:00 p.m. | Social Programme Farewell Dinner in a restaurant with traditional Portuguese food |
09:00 – 12:00 a.m. | Team Work – Coaching Project Presentation |
12:00 – 12:30 a.m. | Closing Session |

City of Leiria
The youthful mid-sized city of Leiria is spread outside the walls of its mediaeval castle, where most of our services and schools are located.
Safe and with a low cost-of-living, in the city of Leiria you can find the School of Education and Social Sciences, the School of Health Sciences, the School of Technology and Management, and our Main Services.