The aim of this BIP is to involve students in learning and critical thinking related to the marketing and strategy of a start-up company.
This international week is ideal for Business, Management and Marketing students. The teaching team will include teachers and professionals who will be invited to share their on-the-job knowledge, expertise and insights.
Programme
Online Phase
Schedule Week 1 – Online
| Monday 18 November |
Tuesday 19 November |
Wednesday 20 November |
Thursday 21 November |
Friday 22 November (5 p.m. – 7 p.m.) |
|---|---|---|---|---|
|
Welcome & Opening Session / Lecture
1) Presentation of the programme (Objectives, Programme and Schedule).
2) The impact of cultural diferences on communication (Cátia Crespo – Polytechnic University of Leiria) 3) Presentation of the type of case study that the students will work on. |
Schedule Week 2 – Online
| Monday 25 November (5 p.m. – 7 p.m.) |
Tuesday 26 November |
Wednesday 27 November (5 p.m. – 7 p.m.) |
Thursday 28 November |
Friday 29 November (5 p.m. – 7 p.m.) |
|---|---|---|---|---|
|
Lecture
Bhout – The Gaming company with the heart of a Fitness leader (Salvador Barros – Bhout) |
Lecture
The case of startups (Paulo Martins – Polytechnic University of Leiria; Empowered Startups; Incentea) |
Lecture
Practicalities on the face-to-face of the programme. |
Schedule Week 3 – Online
| Monday 9 December |
Tuesday 10 December |
Wednesday 11 December |
Thursday 12 December |
Friday 13 December (5 p.m. – 7 p.m.) |
|---|---|---|---|---|
|
Evaluation & Closing Session
Learning Reflexion and delivery of group final reports.
Feedback session. |
Face-to-Face Week – Erasmus Week in Leiria
| Monday, 2 December 2024 – (11:00 a.m. – 06:30 p.m.) | |
|---|---|
| 11:00 – 12:30 a.m. | Kick Off Official Welcome (Library) |
| 12:30 – 02:00 p.m. | Lunch Break |
| 02:00 – 05:00 p.m. | Opening Session / Company Presentation / Case Presentation / 1st Team Work PresentationFernando Silva, Joaquim Paulo, Pedro Espírito Santo.
1st team work presentation. |
| 05:30 – 6:30 p.m. | Social ProgrammeInternational Apero |
| Tuesday, 3 December 2024 – (09:00 a.m. – 10:00 p.m.) | |
|---|---|
| 09:00 – 1:00 p.m. | Team Work with Lego Serious Play Method William Cantú and Susana Rodrigues |
| 1:00 – 02:00 p.m. | Lunch Break |
| 02:00 – 05:30 p.m. | Team Work – Coaching Project Development |
| 07:30 – 10:00 p.m. | Social ProgrammeVisit to Leiria Christmas City |
| Wednesday, 4 December 2024 – (08:30 a.m. – 06:00 p.m.) | |
|---|---|
| 08:30 – 12:30 a.m. | Team Work – Coaching Project Development Cultural Programme Activity Startup Leiria Visit |
| 12:30 – 02:00 p.m. | Lunch Break |
| 02:00 – 6:00 p.m. | Cultural Programme ActivityVOID Visit: Bhout box bag Sport Programme Sport Activity: Tripela (from ESECS) in Juvelis |
| Thursday, 5 December 2024 – (09:00 a.m. – 11:00 p.m.) | |
|---|---|
| 09:00 – 12:00 a.m. | Team Work – CoachingContent Production in the city |
| 12:00 – 02:00 p.m. | Lunch Break |
| 02:00 – 05:30 p.m. | Team Work – CoachingPreparation of Presentation |
| 08:00 – 11:00 p.m. | Social ProgrammeFarewell Dinner in a restaurant with traditional Portuguese food |
| Friday, 6 December 2024 – (09:00 a.m. – 12:30 a.m.) | |
|---|---|
| 09:00 – 12:00 a.m. | Team WorkProject Presentation |
| 12:00 – 12:30 a.m. | Closing Session |
City of Leiria
The youthful mid-sized city of Leiria is spread outside the walls of its mediaeval castle, where most of our services and schools are located.
Safe and with a low cost-of-living, in the city of Leiria you can find the School of Education and Social Sciences, the School of Health Sciences, the School of Technology and Management, and our Main Services.
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