Photos

Visita à ESTG/DGE da Universidade Feevale
 Feevale UNIVERSITY VISIT (16/05/2022)

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

IX Relationship Marketing Days

Public examinations year 2019

Public examinations year 2019

Public examinations year 2019

VIII Relationship Marketing Days

VIII Relationship Marketing Days

VIII Relationship Marketing Days

VIII Relationship Marketing Days

wine tourism seminar 2018/19

wine tourism seminar 2018/19

VIII Relationship Marketing Days

wine tourism seminar 2018/19

VIII Relationship Marketing Days

VI Relationship Marketing Days

VI Relationship Marketing Days

V Relationship Marketing Days

V Relationship Marketing Days

V Relationship Marketing Days

V Relationship Marketing Days

get-together 1st edition master’s degree in relationship marketing

school year 2017/13/8 class

V Relationship Marketing Days

II Relationship Marketing Days

IESB EXCHANGE

school year 2012/13 class

 IESB EXCHANGE

Videos

Scholarships and Awards


Best Paper Award in the Marketing area at the XXIII Luso-Spanish Scientific Management JourneysPaper Presented: “The Determinants of Booking.com Brand Loyalty”

 



Raquel Silva e Cruz

Best Paper Young Researchers Award at the XXIX Luso-Spanish Scientific Management MeetingsPaper Presented: “The Influence of Storytelling on Consumer Perceptions, Attitudes and Behavior”

 



Ricardo Cardoso
 


Partners

Tribute to organizations that host our students on internships, award prizes, sponsor scholarships and support our activities.

 

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Testimonies

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Rebeca Oliveira – International Student (Brasil),
 2019/2020
Studying for a Master’s degree in Relationship Marketing at the IPL has been a very rich experience. The courses are approached in such a way that we can think internationally, thus expanding our view to the global, to learning and to living with people. It has been a pleasant, intense experience of exchanging knowledge and customs. The way I am welcomed by the professors makes me sure that I chose the right institution for this time of learning.
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Ana Guerra
 2015/2016
The Master in Relationship Marketing was the best investment I could have made and proved to be an essential lever in the progression of my professional life! It is a very complete and well structured course, accessible to people from any area of training. The teachers of the course are excellent professionals and incredible human beings, always willing to collaborate with students.
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Ricardo Cavadas
2012/2013
…in 2011, I came across the Relationship Marketing Curricular Unit and I began to reposition myself. From a simple business need, was born a personal need to acquire knowledge and skills to create lasting relationships with market players. This is how I entered the Master in Relational Marketing in 2012. …All my professional (and personal!) success would not be possible without a well-organized structure, with competent people, and above all, knowledgeable of the needs of their students, which was remarkable in the Master in Relationship Marketing. Endowed with an enriching curriculum structure and shaped to new technologies and marketing trends, I consider the master a reference for the experience of its teachers in the business area (and of course, in the taste for teaching) and for the teaching tools made available to students...
João Grilo
Paulo Martins
2011/2012
Being a techie, I believed that truly building a B2B relationship (which I would call partnership = customer-supplier relationship) was the way to go, complemented, of course, with digital marketing. The content of the Relational Marketing master’s degree proposed this, somehow. And that’s how I felt throughout it. Was it fruitful? Yes, and even in the final work I created a methodology / tool that we still use today in our company inCentea. Looking at today’s distance, things have changed and adapted progressively to digital, yes. All this is true. However, it is no less true that – and I recall a book I recently read “This Is Marketing: To Be Seen You Must Learn To See” by Seth Godin, 2019 – very pragmatically, digital Marketing is a complement, but business is still sustained on human relationships of mutual trust and partnership. Marketing can never forget this reality when defining its strategic path..
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Margarida Rodrigues
 2010/2011
the best decisions I have made academically. With a degree in Law, the Marketing area was a real challenge, which involved the acquisition of other skills, the development of different perspectives of analysis, and the mastery of new contents. Going back to school almost 20 years after graduating was extremely rewarding in personal and professional terms. I found a very well organized master’s program, with excellent professionals, with high academic, personal and professional skills. I feel an enormous gratitude to the teachers for having helped me to get further.
 

 

Academic Works

Date

Title of the work

Student’s name

31/10/2022

Eco-efficient product packaging, influence on emotional attachment to the brand and consumer purchase intention

Silva, Tânia Marisa de Jesus Nunes Coelho

26/10/2022

The impact of CRM implementation on consumer behavior, satisfaction, and retention

Miguel, Margarida Domingues

17/10/2022

The impact of online tourism promotion on the intention to go sightseeing in Sardinia

Ribeiro, Sara Maria Ferreira

10/10/2022

The determinants of the choice of destination Portugal by Brazilian tourists: the role of online information search

Ferreira, Karina Vargas

10/10/2022

The impact of tourist destination attachment and environmental sustainability on behavioral intention

Henriques, Ana Cristina Diniz

09-mai-22

Consumers’ affective engagement with young and old brands: the impact of functional value, social value, and trust

Santos, José Amândio Ferreira dos

09-mai-22

Destination Branding: The Effects of Cognitive and Resident Image on the Affective Image of the Tourist Destination and its influence on WOM

Gomes, Dora Sofia Fernandes

05-jan-22

Market Segmentation: Creating a Database in a Tourism Company (in Portuguese)

Luso, Carlos Miguel Gameiro Martinho Gomes

16-dez-21

Communication Plan for Startup Leiria (in Portuguese)

Nogueira, Mariana Pereira

18-nov-21

Determinants of the Adoption of Sustainable Fashion Behaviors by Portuguese Consumers (in Portuguese)

Rijo, Susana Maria Figueiredo Lopes

18-out-21

Development of a Communication Plan for Startup Leiria (in Portuguese)

Sequeira, Ana Sofia Marques

18-out-21

Branding in the digital environment: an analysis of the use of digital branding in communication strategies (in Portuguese)

Filipe, Tânia Isabel Jacinto

07-set-21

Digital Marketing and Digital Communication (in Portuguese)

Ferreirinha, Alexandra Maria Rocha

19-abr-2021

Determinants of purchase intention of green products: the influence of culture (in Portuguese)

Noá, Maria Alexandrina de Matos

18-dez-2020

The importance of internal marketing and the role of happiness and team cohesion on individual performance and customer orientation: the Hilti case (in Portuguese)

Ribeiro, Mariana Marques

17-dez-2020

Relationship Marketing in Higher Education Institutions: the case of student mobility in FCCEE of the Universidade de Vigo (in Portuguese)

Calvo, Franco Ismael

17-dez-2020

Taking the mental lead in one-on-one negotiation and closing the sale with the SOPRAR® System (in Portuguese)

Vaz, José António Fernandes

14-dez-2020

The impact of channel integration quality on omnichannel retailer purchase intention, mediated by perceived fluency, customer engagement and positive WOM (in Portuguese)

Amaral, Anna Luisa Azambuja

20-nov-2020

The Impact of Visual Merchandising on Impulse Buying Behavior (in Portuguese)

Jorge, Liliana Raquel Santos

5-Jun-2020

Sustainability Communication (in Portuguese)

Ribeiro, Isa Margarida de Melo

28-Mai-2020

Motivations and barriers to the purchase of electric vehicles in Portugal (in Portuguese)

Gonçalves, Nuno Miguel Borges

14-Nov-2019

Study of the determinants of customer satisfaction of the Parfois brand (in Portuguese)

Neves, Ana Carolina Silva

14-Nov-2019

Marketing Plan Applied to Essential Madeira Islands (in Portuguese)

França, César Augusto Correia Pimenta de

5-Nov-2019

Brand gender identity : the impact of brand androgyny on purchase intention (in Portuguese)

Matos, Ana Sofia Mendes

3-Mai-2019

City identity as a determinant of satisfaction and loyalty to the city of Santarém (in Portuguese)

Marques, Vanda Marisa Gomes Ferreira

28-Nov-2018

Digital marketing applied to Internet content (in Portuguese)

 Nicolas Garin

9-Nov-2018

The Influence of Online Customer Reviews on Consumer Intention to Buy (in Portuguese)

Loureiro, Miguel Filipe de Sousa

9-Nov-2018

The importance of internal marketing in employees engagement and performance: the mediating role of happiness (in Portuguese)

Silva, Adriana Patrícia Martins da

2-Nov-2018

The impact of social media marketing activities on brand loyalty, consumer engagement, and value awareness (in Portuguese)

Matias, Nuno Miguel Romualdo

18-Out-2018

Marketing compliance, protection and management of personal data implementation of the general data protection regulation (in Portuguese)

Brito, Daniela Magro de Oliveira

12-Jul-2018

The relevance of empowerment in affective commitment, customer orientation and turnover intention of hotel employees (in Portuguese)

Aytekin, Denise de Sousa

12-Jun-2018

Determinants of student loyalty in Portuguese senior universities (in Portuguese)

Violante, Ricardo Jorge Tomás

23-Jan-2018

The technologies in the consolidation of tourism brands in emerging concepts: Tomar, a tourist – cultural project – practical proposal (in Portuguese)

Pires, Hugo Filipe Pereira

30-Nov-2017

Factors determining word-of-mouth communications by clients of thalassotherapy centers in Portugal (in Portuguese)

Carvalho, Bárbara Salgueiro

17-Nov-2017

The influence of storytelling (narrative structure) on consumer perceptions, attitudes and behavior (in Portuguese)

Cardoso, Ricardo Jorge Moita

17-Nov-2017

Personal branding as a differentiation strategy in the job market(in Portuguese)

Guerra, Ana Sofia Bernardo

6-Nov-2017

The management of experiences with territorial brands and its impact on image and satisfaction from the perspective of residents (in Portuguese)

Dias, Sara Seixas

18-Out-2017

Impact of emotional intelligence on affective commitment and customer orientation (in Portuguese)

Pinto, Maria Jorge Montez Gomes

3-Mai-2017

The impact of experiential marketing on hotel guests’ loyalty (in Portuguese)

Fonseca, João José do Couto

3-Mai-2017

The purchase motivations of luxury brands by Portuguese consumers (in Portuguese)

Pedrosa, Gabriel Alexandre Lopes

21-Abr-2017

The convergence between human resources management and marketing: organizational communication factors influencing internal customer satisfaction (in Portuguese)

Estrela, Andreia Rodrigues

3-Abr-2017

Digital marketing strategies in B2B companies – Americana S.A. (in Portuguese)

Mendes, Marcelo Clemente

6-Jul-2016

Determinants of organizational innovation adoption: a case study in Portuguese industry (in Portuguese)

Miranda, Henrique Jorge Agostinho

18-Mai-2016

The influence of the Internet in international and relational marketing of companies (in Portuguese)

Quintaneiro, Vânia Sofia Soares Correia

18-Mai-2016

The influence of satisfaction in the drug transaction process: determinants and consequences of pharmacy satisfaction towards the supplier (in Portuguese)

Duarte, Francisca Miguel Ramalho Freire

3-Mai-2016

Relationship marketing based on internal marketing: the influence of the leader’s coaching competencies on employees’ responses (in Portuguese)

Menezes, Rita Margarida da Silva Lima de Oliveira

28-Abr-2016

Determinants of purchase intention of passenger car brands (in Portuguese)

Pereira, João Paulo Norberto

28-Abr-2016

The impact of choice factors on international students’ loyalty mediated by satisfaction: the case of Politécnico de Leiria (in Portuguese)

Jorge, Dina Maria Amaro

23-Fev-2016

Eco-innovation and development: how sustainable innovations can confer competitive advantage to organizations – a case study of Dell Inc. (in Portuguese)

Silva, João Paulo Nascimento da

15-Dez-2015

The impact of marketing-mix adaptation on brand image and international customer trust (in Portuguese)

Mendes, Martine Ribau Cardoso

17-Dez-2015

Brand loyalty as a determinant of customer loyalty: a comparative study applied to fuel brands (in Portuguese)

Ribeiro, Maria Inês Pontes

15-Dez-2015

Relationship marketing and integrated marketing communication (in Portuguese)

Santos, Diogo André Marques

17-Dez-2015

Determinants of purchase intention mediated by social media: an exploratory study on fashion consumption in Portugal (in Portuguese)

Ferreira, Diana Rita Coutinho

15-Dez-2015

inCentea MI – the union of marketing and innovation for the success of a new brand (in Portuguese)

Rodrigues, Diana Alexandra dos Santos

26-Mai-2015

The influence of loyalty actions on consumer loyalty in the fashion industry (in Portuguese)

Alves, Sara Gomes

26-Mai-2015

The determinants of attitude and loyalty in online shopping (in Portuguese)

Alves, Ana Isabel Conde Sousa

11-Mai-2015

The influence of loyalty actions on consumer loyalty in the fashion industry (in Portuguese)

Alves, Sara

11-Mai-2015

The determinants of attitude and loyalty in online shopping (in Portuguese)

Alves, Ana Isabel

27-Mar-2015

Lobbying by associations in the EU as a Marketing strategy: the contribution of Portuguese associations to the definition of lobbying by their European counterparts for the benefit of the national economy (in Portuguese)

Gomes, Nuno Miguel Duarte Gomes

27-Mar-2015

The impact of relationship quality, emotions and recommendation on loyalty : the case of Laboratório de Análises Clínicas Elisabete Cavadas (in Portuguese)

Cavadas, Ricardo

18-Dez-2014

The importance of relationships in service procurement (in Portuguese)

Vaz, Patrícia Raquel Carrilho

18-Nov-2014

Customer prospection, communication and the influence of sensory marketing (in Portuguese)

Sousa, João Pedro Cardoso de

30-Jun-2014

Business plan for the implementation of an online tourism platform (in Portuguese)

Gomes, Cristina Alexandra Nunes

30-Jun-2014

The strategic marketing plan – a project for the Bianca brand (in Portuguese)

Bernardes, Cláudia Alexandra Costa

30-Jun-2014

The determinants of perceived value and loyalty to the brands of mobile operators operating in Portugal: the case study of students from ESTG of IPLeiria (in Portuguese)

Silva, Lídia Maria da Cruz

30-Dez-2013

Marketing and mediation: the case of Associação InterMEDIAR (in Portuguese)

Cordeiro, Andreia Isabel Rodrigues

30-Dez-2013

Building customer loyalty programs : concepts, characteristics and reward schemes (in Portuguese)

Duarte, Maria Isabel Pereira

17-Dez-2013

The influence of lovemarks on portuguese consumer satisfaction : the Delta case (in Portuguese)

Sousa, Cátia Sofia Soares

17-Dez-2013

The impact of strategic marketing, in terms of orientations and capabilities, on business performance (in Portuguese)

Mourão, Carolina Corona

13-Dez-2013

Relationship marketing and customer loyalty (in Portuguese)

Rodrigues, Tânia Andreia Cardoso

24-Mai-2013

Market orientation as a way to obtain competitive advantages in organizations (in Portuguese)

Vala, Célia Margarida de Sousa

24-Mai-2013

The determinants of insurance intermediary performance and the moderating effect of culture: the AXA case (in Portuguese)

Gomes, Pedro José Pereira

24-Mai-2013

Marketing plan applied to Livraria Arquivo with a proposal to optimize the communication and sales processes through an e-commerce website (in Portuguese)

Domingos, Marta Silvério

2-Abr-2013

The Relational Marketing and the fidelization of students: a study applied to the CCSo of UFMA-Brazil and to the ESTG of IPL-Portugal (in Portuguese)

Mendes, Maria Raimunda Marques

7-Mar-2013

Impact of portal and online consumer characteristics on satisfaction, trust, and loyalty to the Booking.com brand (in Portuguese)

Cruz, Raquel Silva

9-Nov-2012

Relationship marketing in children’s consumption (in Portuguese)

Pinho, Ana Regina Rodrigues

5-Set-2012

The impact of social media on brand equity dimensions and brand purchase intention : an exploratory study (in Portuguese)

Laranjeiro, Luísa Paula Grave

20-Jul-2012

The impact of brand personality on different levels of brand loyalty – the case of private labels (in Portuguese)

Machado, Carla Madalena da Silva

17-Jul-2012

Determinants of word-of-mouth communications among students in Portuguese vocational schools (in Portuguese)

Rodrigues, Teresa Margarida Oliveira

2012

Social Media as a customer relationship tool: the case of Facebook in airlines (in Portuguese)

Barra, João Tiago Roda

2012

The factors that influence the formation of the image of higher education institutions : the case of the Polytechnic Institute of Leiria from the perspective of secondary school teachers in the district of Leiria (in Portuguese)

Rodrigues, Susana Leonor

2012

The impact of CRM on customer loyalty in the B2B market of the building materials sector (in Portuguese)

Silva, Jorge Duarte

 

Statistics