Título: Physics for scientists and engineers : technology update

Autor: Raymond A. Serway, John W. Jewett Jr.

Cota: 53/54

“Achieve success in your physics course by making the most of what PHYSICS FOR SCIENTISTS AND ENGINEERS has to offer. From a host of in-text features to a range of outstanding technology resources, you’ll have everything you need to understand the natural forces and principles of physics. Throughout every chapter, the authors have built in a wide range of examples, exercises, and illustrations (…)”

Título: Biosensors and bioelectronics

 Autor: Chandran Karunakaran, Kalpana Bhargava, Robson Benjamin

Cota: 54/25

“Biosensors and Bioelectronics presents the rapidly evolving methodologies that are relevant to biosensors and bioelectronics fabrication and characterization. The book provides a comprehensive understanding of biosensor functionality, and is an interdisciplinary reference that includes a range of interwoven contributing subjects, including electrochemistry, nanoparticles, and conducting polymers.”

Título: Pharmaceutical biotechnology : fundamentals and applications  

 Autor: ed. Daan J. A. Crommelin, Robert D. Sindelar, Bernd Meibohm

Cota: 57.08/30

“This introductory text explains both the basic science and the applications of biotechnology-derived pharmaceuticals, with special emphasis on their clinical use. It serves as a complete one-stop source for undergraduate/graduate pharmacists, pharmaceutical science students, and for those in the pharmaceutical industry. The Fourth Edition will completely update the previous edition, and will also include additional coverage on the newer approaches such as oligonucleotides, siRNA, gene therapy and nanotech.”

Título: Biologia celular e molecular

 Autor: coord. Carlos Azevedo

 Cota: 576.3/12

“Ao longo dos anos, esta obra tem evoluído e abarcado não só a Biologia Celular clássica mas também os desenvolvimentos da Biologia Molecular, que tanto tem marcado o avanço nesta área. Encontramo-nos agora perante a 5ª edição, na qual houve mudanças significativas, embora se tenham mantido as mesmas linhas de orientação.”

Título: Microbial production of food ingredients, enzymes and nutraceuticals

 Autor: edited by Brian McNeil, David Archer, Ioannis Giavasis, Linda Harvey

 Cota: 579.67/15

Microbial production of food ingredients, enzymes and nutraceuticals is an invaluable guide for professionals in the fermentation industry as well as researchers and practitioners in the areas of biotechnology, microbiology, chemical engineering and food processing. Provides a comprehensive overview of microbial flavours and colours, food bioprocessing using enzymes and food biopreservation using bacteriocins .”

Título: Introdução à gestão hoteleira

 Autor: Rodrigues Costa

Cota: 640.4:658/38

“Na presente edição foram introduzidas diversas melhorias que os novos tempos da Gestão Hoteleira impõem, sendo de realçar o novo tratamento dado à problemática do preço e do Revenue Management, à gestão da relação com o cliente e à gestão da presença do hotel na internet.”

Título: Jogos para formadores : desenvolvimento de equipas

 Autor: Roderick R. Stuart

 Cota: 658.3/69

“Os 59 jogos aqui apresentados são baseados na experiência pessoal do autor com diferentes tipos de organização e de formandos, abrangendo a totalidade das competências associadas ao desenvolvimento de equipas incluindo a assertividade, a comunicação, a criatividade, o processo de tomadas de decisão, a persuasão, o saber ouvir, o planeamento, a resolução de problemas e a gestão do tempo.”

Título: Gestão de pessoas : se nunca leu nada sobre gestão de recursos humanos, leia estes artigos da Harvard Business Review

 Autor: Daniel Goleman… [et al.]

 Cota: 658.3/70

“A gestão de pessoas é uma atividade repleta de desafios, mesmo para os gestores mais experientes. Se nunca leu nada sobre gestão de pessoas, leia estes artigos fundamentais da Harvard Business Review, especialmente selecionados para o ajudar a otimizar o desempenho dos seus funcionários.”

Título: Place promotion : the use of publicity and marketing to sell towns and regions

Autor: edited by John R. Gold, Stephen V. Ward

Cota: 658.8/229

“Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a “vocabulary” and “grammar” of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters (…)”

Título: Digital marketing excellence : planning, optimizing and integrating online marketing

Autor: Dave Chaffey, PR Smith

Cota: 658.8:004.73/28

“Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools.”

Título: Marketing for tourism, hospitality & events : a global & digital approach

 Autor: Simon Hudson, Louise Hudson

 Cota: 658.8:338.48/38

“Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.”

Título: Biotechnology of food and feed additives

 Autor: ed. Holger Zorn, Peter Czermak

 Cota: 664/99

“This book review series presents current trends in modern biotechnology. The aim is to cover all aspects of this interdisciplinary technology where knowledge, methods and expertise are required from chemistry, biochemistry, microbiology, genetics, chemical engineering and computer science. Volumes are organized topically and provide a comprehensive discussion of developments in the respective field over the past 3-5 years.”

Título: The city reader

 Autor: ed. Richard T. LeGates, Frederic Stout

 Cota: 711/27

“The sixth edition of the highly successful The City Reader juxtaposes the very best classic and contemporary writings on the city to provide the comprehensive mapping of the terrain of Urban Studies and Planning old and new. The City Reader is the anchor volume in the Routledge Urban Reader Series and is now integrated with all ten other titles in the series.”