Relationship Marketing

Relationship Marketing

Course Type:
Master’s Programme

Programme Coordinator

Alzira Maria da Ascensão Marques








B-learning, Evening


4 Semesters


General and International student contingen: 35


DGES certification



The master in Relationship Marketing aims to provide graduates a broad set of integrated dynamic competencies, firmly grounded in knowledge and skills at an advanced level of understanding in the scientific area of Marketing and disclosing of integrate knowledge, apply knowledge, delimit and problem solving, communicate, select and collect/produce information in a professional manner, as well as autonomously learning throughout life.

The main guidelines of this 2nd cycle curriculum rooted in the development of technical advanced vocational skills in Relationship Marketing, which result in the development of vocational skills in order to employability. It also aims to develop scientific capabilities, leading to new knowledge or applications, or to obtain more advanced degrees.


Study Plan

ECTS: 120

Entry Requirements

People who can apply to the Master Degree:

  1. Holders of an undergraduate degree or a legal equivalent in Corporate Sciences and similar areas;
  2. Holders of a foreign higher education diploma, granted after a first cycle of studies, under the principles of the Bologna Process, by a State, which has subscribed this Process, in Corporate Sciences and similar areas;
  3. Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School of Technology and Management, in Corporate Sciences and similar areas;
  4. Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School of Technology and Management;
  5. Students who are close to completing their undergraduate degree in the field required for entering the Master degree, and declare it in their application.


State: Accredited
Number of years of accreditation: 6
Publication date: 23-04-2019
Acreditação A3ES
A3ES Self-assessment Report

More Information

Application Fee


Enrolment Fee

General contingent: 50€
International student contingent: 500€

Tuition Fee

General contingent: 1140€
International student contingent: 3000€

Online Application

Use the button bellow to start your application.