Marketing

Bachelor’s Programme

The degree in Marketing aims to prepare successful professionals in labor market integration, assuming responsibilities in public or private organizations, both at the top or at the functional level. It is also expected that he/she becomes autonomous and self-requiring, in order to be adaptable to changing professional contexts. Achieving these goals also guarantees a solid basis for further training at higher levels (2nd and 3rd degree cycles).

Programme Coordinator

Liliana Coutinho Vitorino
coord.mk.estg@ipleiria.pt

Reference

9205

School

Technology and Management

City

Leiria

Language

Portuguese

Type

Morning & Afternoon

Length

6 Semesters

Vacancies

General contingent 46
International student contingent 8

DGES certification

Link to Registration

Objectives

Programme

The degree in Marketing is designed to prepare professionals with multidisciplinary and specialized training for the exercise of activities in marketing areas, able to: identify, define and explain specific concepts, define and solve problems, apply concepts and theories in real world situations; analyze and distinguish different organizational contexts; gather, select, synthesize and communicate information in a professional manner; learn independently and continuously.

Study Plan

ECTS: 180

1st Year
2nd Year
3rd Year

1st Year
ID	Name	Semester	ECTS	Length
9205201	Strategic Marketing	1st Semester	6	60 h
9205202	Quantitative Methods	1st Semester	6	60 h
9205203	Introduction to Management	1st Semester	5	60 h
9205204	Technologies and Information Systems	1st Semester	5	60 h
9205205	Financial Accounting	1st Semester	6	60 h
9205206	English	1st Semester	2	30 h
9205207	Consumer Behaviour	2nd Semester	6	60 h
9205208	Management Accounting	2nd Semester	6	60 h
9205209	Operational Marketing	2nd Semester	6	60 h
9205210	Basic Economic Concepts	2nd Semester	5	60 h
9205211	Statistics Applied to Marketing	2nd Semester	6	60 h
9205212	Communication Models and Techniques	2nd Semester	1	15 h

2nd Year
ID	Name	Semester	ECTS	Length
9205213	Distribution and Merchandising	1st Semester	5	45 h
9205214	Management and Commercial Negotiation	1st Semester	5	45 h
9205215	Market Research	1st Semester	6	60 h
9205216	Human Resources Management	1st Semester	6	60 h
9205217	Logistics and Supply Chain Management	1st Semester	5	60 h
9205218	Database Marketing	1st Semester	3	45 h
9205219	International Marketing	2nd Semester	6	60 h
9205220	Content Production	2nd Semester	5	60 h
9205221	Marketing Communication	2nd Semester	6	60 h
9205222	Law Applied to Marketing	2nd Semester	6	60 h
9205223	Corporate Finance	2nd Semester	6	60 h
9205224	Marketing Seminar	2nd Semester	1	15 h

3rd Year
ID	Name	Semester	ECTS	Length
9205225	Business Strategy	1st Semester	6	60 h
9205226	Digital Marketing	1st Semester	6	60 h
9205227	Brand Management	1st Semester	6	60 h
9205228	Visual Communication and Graphic Design	1st Semester	5	60 h
	Elective I	1st Semester	5
Integrated Communication Laboratory a) 9205236 -Personal Marketing and Leadership a) 9205237 – Advertising a) Industrial Marketing a) 9205239 – Integrated Management Software a) 9205240 – Forecasting Method a) a) Students must choose between.
9205230	Innovation and Entrepreneurship	1st Semester	2	30 h
	Elective II	2nd Semester	15
9205241 – Marketing Project b) 9205242 – Internship b) b) Students must choose between.
9205232	Design and Marketing of New Products	2nd Semester	5	60 h
9205233	Relationship Marketing c)	2nd Semester	5	60 h
c) First 8 weeks of the semester.
9205234	Service Marketing c)	2nd Semester	5	60 h
c) First 8 weeks of the semester.

Entry Requirements

For further information about international students’ applications,
please see International Applicants
or contact the International Students’ Office by email at: estudante.internacional@ipleiria.pt

Accreditation

State: Accredited
Number of years of accreditation: 6
Publication Date: 23-04-2019
A3ES Accreditation

Application Fee

60€

Enrolment Fee

General contingent 30€
International student contingent 100€

Tuition Fee

General contingent 697 €
International student contingent 3000€