Course Type:
Bachelor’s Programme

Programme Coordinator

Liliana Coutinho Vitorino








Morning & Afternoon


6 Semesters


General contingent 46
International student contingent 8

DGES certification



The degree in Marketing is designed to prepare professionals with multidisciplinary and specialized training for the exercise of activities in marketing areas, able to: identify, define and explain specific concepts, define and solve problems, apply concepts and theories in real world situations; analyze and distinguish different organizational contexts; gather, select, synthesize and communicate information in a professional manner; learn independently and continuously. Thus, it is intended that, at the end of the degree in Marketing, the student can be successful in labor market integration, assuming responsibilities in public or private organizations, both at the top or at the functional level. It is also expected that he/she becomes autonomous and self-requiring, in order to be adaptable to changing professional contexts. Achieving these goals also guarantees a solid basis for further training at higher levels (2nd and 3rd degree cycles).

Study Plan

ECTS: 180

Entry Requirements

Provas de ingresso
Uma das seguintes provas:
(04) Economia
(16) Matemática 
(17) Matemática Aplicada às Ciências Sociais

Consulte a Deliberação, fixada para cada ano letivo, que estabelece a correspondência entre os exames nacionais do ensino secundário e as provas de ingresso no Portal da Direção-Geral do Ensino Superior.

Preferência regional

Área de influência: Aveiro, Castelo Branco, Coimbra, Leiria, Lisboa e Santarém.
Vagas: 30%

Outros acessos preferenciais
Cursos com acesso preferencial: 086, 602, 604, 606, 831, 832, G76, G80, P28, P51, P64
Vagas: 10%


Classificações mínimas
Nota de candidatura: 100 pontos
Provas de ingresso: 95 pontos


Fórmula de cálculo
Média do secundário: 65%
Provas de ingresso: 35%

Estudante internacional
Todas as informações relacionadas com a candidatura do Estudante Internacional ao Politécnico de Leiria devem ser consultadas na  página de Candidaturas de Estudantes Internacionais.


State: Accredited
Number of years of accreditation: 6
Publication Date: 23-04-2019
A3ES Accreditation
A3ES Self-Assessment Report

More Information

Enrolment Fee

General contingent 0€
International student contingent 500€

Tuition Fee

General contingent 697 €
International student contingent 3000€

Online Application

Use the button bellow to start your application.